Cape Town, 3 September 2024: Cape Town’s much-loved Freedom To Wish initiative is back, offering locals the chance to explore their city in extraordinary ways this Tourism Month.
Embracing this year’s theme of “Tourism and Peace,” the campaign invites Capetonians to nominate a loved one, or themselves, for an unforgettable experience, courtesy of Cape Town Tourism and the City of Cape Town.
Locals can choose to catch the ferry to Robben Island, visit the Boulders Beach penguins, abseil down Table Mountain, admire modern art at the Zeitz Museum or any one of the many thrilling adventures, serene getaways, or enriching cultural experiences the Mother City has to offer.
Enver Duminy, CEO of Cape Town Tourism, says Freedom To Wish makes Cape Town’s iconic attractions more accessible to locals and fosters a sense of local pride.
“Tourism has the power to bring people together, bridge divides, and strengthen understanding. With Freedom to Wish, we celebrate Capetonians and give them a chance to experience their city’s wonders and discover more about its history, people, and natural beauty. It’s about creating moments of joy and connection that contribute to a more peaceful, cohesive community,” says Duminy.
Freedom To Wish, now in its third year, has brought joy and togetherness to countless lives, granting thousands of wishes and leaving behind a treasure trove of priceless memories.
Alderman James Vos, Mayoral Committee Member for Economic Growth and Tourism, says the initiative plays a vital role in strengthening local tourism and supporting small businesses within the sector.
“Tourism is a key driver of our economy, and by encouraging locals to engage with their city’s offerings, we’re not just boosting tourism but also reinforcing community ties. Initiatives like Freedom to Wish are crucial in maintaining the momentum of our tourism sector’s recovery and empowering residents by fulfilling their dreams.”
How to enter:
From today until Friday 13 September, Capetonians have the Freedom To Wish. To take part, simply nominate yourself or a loved one, share what you or they would love to experience in our beautiful city, and tell us why.
This is your chance to explore, support local businesses, and create magical memories that will last a lifetime.
- WhatsApp your 60-second voice note or video motivation to 072-662-0626.
- Email your short (maximum 150 words) written motivation or 60-second video motivation to freedomtowish@capetown.travel
- Drop your wishes off at the Cape Town Tourism Visitor Experience Centre at City Hall or any mobile activation station at popular tourist spots across the city.
Don’t miss out on this unique opportunity to celebrate the wonders of Cape Town and make a wish come true! Get your nominations in and let’s share the beauty of our city with those who deserve it most.
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