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Driven by a deep passion for Africa, its people and its ways, Ashanti Design is a contemporary celebration of traditional craft.
Their flagship store on trendy Kloof street offers a variety of colourful homeware, accessories and furniture items.
From the way they source their materials, to the way their products are made and who makes them, the business proudly represents the resourcefulness, vibrancy and outlook of this colourful continent.
Their signature Ashanti fabric is hand-woven from the fibres of perfectly good fabric that would otherwise be sent to landfill. It’s an intricate labour of love, steeped in tradition and hand-woven with pride and the incredible artistry of the remote villagers. The tools and techniques they use have been passed down through many generations.
From the humble origins of their best-selling beanbags and functional doorstops to fold-up chairs and lampshades, the lid’s been lifted on their creativity and the possibilities are endless. To top it all off, Ashanti has focused a large portion of their product development on creating travel friendly ranges, which mean that you too can take a piece of beautifully bright Africa home.
And because every inch is made from upcycled garment offcuts that’s woven into existence by hand, each item is unique. As an owner of an Ashanti design, you too become woven into a community where your choice is also one of kindness and social consciousness.