Tourism Radio and Cape Town Tourism produce audio travel guide

Cape Town Tourism delves deeper into the digital space next week with the launch of its Walking Tour of Central Cape Town mobile phone application.

As a trusted name when it comes to all things travel, Cape Town Tourism has combined its wealth of experience and knowledge about the Mother City, with Tourism Radio’s unique mobile technology, producing an audio travel guide aimed specifically at visitors to the Cape.

Available on the iPhone from October 25, 2012, the Walking Tour of Central Cape Town features quality audio and text information about dozens of tourist attractions around the city. Audio clips play automatically as the user gets in the vicinity of specific points of interest; creating a seamless dialogue as the user walks around.

Tourism Radio CEO Mark Allewell says, “Cape Town Tourism joins an elite group of tourism authorities all over the world by using our innovative technology. Coupled with their great travel content, this app gives users the opportunity to experience Cape Town from a different angle.”

Cape Town Tourism CEO Mariëtte du Toit-Helmbold says, “Today’s urban travellers are highly pedestrian. Not content to see and hear things from behind the windows of a tour bus, they are engaging with the streets and the people on them. Cape Town Tourism’s commitment to digital marketing stands firm as we continue to unlock the destination through digital and social media platforms including apps like this one. We think it’s a perfect blend of technology and storytelling.”

The Walking Tour of Central Cape Town can be downloaded from the iTunes Store for $0.99.

About Tourism Radio:
Founded in Cape Town, South Africa, in 2005, Tourism Radio is the brainchild of entrepreneur Mark Allewell. Tourism Radio provides location-based technology and travel content, and currently has offices in South Africa, New Zealand and Spain. Tourism Radio’s mobile phone application, Hummba, is a traveller’s community and travel guide shop where users can buy travel guides, upload postcards and share their experiences with fellow travellers.

For more information, please contact Mark Allewell on 021 4488 409/082 783 4638

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