Second South African travel blog conference for Cape Town in August

7 June 2012

Cape Town will play host to the Getaway Travel Blog Conference for the second year on Saturday, August 4, 2012 at the Upper Eastside Hotel in Cape Town.

In partnership with Cape Town Tourism, the conference will present local blogosphere experts and top international bloggers who will cover a wide range of topics on travel blogging, from getting inspired, to building your brand and leveraging social media platforms.

Cape Town Tourism CEO, Mariëtte du-Toit Helmbold, will speak on travel in the digital space and Getaway magazine editor, Cameron Ewart-Smith, will share his thoughts on getting inspiration for your travel blog.

In addition, this year’s guest speakers also include international travel bloggers:

• Keith Jenkins of Velvet Escape luxury travel blog (@velvetescape), who will discuss the way travel bloggers are changing the media landscape
• Matt Long from Landlopers (@landlopers), who will chat about sponsored blogging and selling advertising
• Melvin Boecher of Traveldudes (@traveldudes), who will cover the art of leveraging your social media channels
• Nellie Huang from Wild Junket (@wildjunket), who will discuss the way to write to drive traffic

“The conference will share valuable travel blogging insights with the South African travel blogging community," says Ewart-Smith. He adds, “What's most exciting is that this blog conference has attracted international interest. We feel honoured to have such high-profile travel bloggers speaking at our event.”

Du Toit-Helmbold says, “Over the past two years we have seen significant changes in the way travellers research, buy and share when it comes to travel. The online world allows for more immediate, visual sharing of travel experiences and the ability to browse destinations widely online is ideal for today’s tech-savvy travellers who want as much choice as possible. User-generated content and reviews have become just as important to travellers now as a review in a Fodor’s guide was five years ago. The digital arena also allows for instant updates so opinions change within days rather than annually which keeps establishments and service providers on their toes. Travel bloggers are the ambassadors of a new digital age in tourism, but with so much information and choice out there, they may have a challenging time enticing readers. This conference will assist them in sharpening their tools when it comes to writing and presenting user-friendly travel content.”

Tickets are R750 for the general public and R650 for existing Getaway travel blog writers. The cost of the ticket also includes lunch and refreshments during the day.

To book tickets, email or call Sarah Duff on +27 21 530 3262.

For more information, visit

For further information, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove on +27 21 487 6800, email or visit

Released for Cape Town Tourism by Rabbit in a Hat Communications. Contact Tammy White on +27 21 448 9705, +27 73 202 5041 or email

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