Practise safe sex in the Mother City
“Responsible tourism is more than just a catch-word. There also has to be action. If we plan to take Cape Town forward as a leader in tourism, the tourism industry needs real initiatives, like the Responsible Tourism Initiative that we will be launching for the 2010 FIFA World Cup™.” This is according to Cape Town Tourism CEO, Mariette du Toit-Helmbold, speaking after the announcement of a safe sex project as part of Cape Town Tourism’s responsible tourism initiative. This HIV awareness initiative forms part of a wider national campaign that will be launched by the Minister of Health, Dr. Aaron Motsoaledi, next week.
The City of Cape Town and its major stakeholders recognise that a critical area for achieving a successful World Cup™ for both visitors and citizens alike is responsible tourism. In this light Cape Town Tourism, the City of Cape Town, the Provincial Department of Health and the South African Business Coalition on HIV/ AIDS (SABCOHA) have partnered to distribute condoms in the hospitality sector during the FIFA World Cup™ period. The South African Business Coalition on HIV/ AIDS, the official sponsor of the 1-million branded condoms, will launch their national condom distribution initiative with hotels and bed and breakfast establishments across the country.
The condoms will be branded with messaging around how they are used and, as one of the world’s most representative tourism membership associations with more than 2 300 members, Cape Town Tourism has put their weight behind the project by adding a cheeky message – Play it safe in Cape Town – on the condom packaging.
South African Business Coalition on HIV/ AIDS CEO, Brad Mears, said the condom distribution initiative supports and is a part of government’s programme and theme “I am Responsible, We are Responsible, South Africa is Taking Responsibility”. South African business, he said, is taking responsibility.
The Grand Daddy Group – owners of the Daddy Long Legs Boutique Backpackers, The Grand Daddy Hotel and the Old Mac Daddy Luxury Trailer Park in Elgin – are the first to boldly engage with the project by expressing their interest in the programme, amid another 30 establishments poised to sign up. Wednesday, June 2, 2010, will see the launch of this initiative in Cape Town at The Grand Daddy Hotel in Long Street. A total number of 160,000 condoms will be distributed in 30 Cape Town accommodation establishments over the following weeks.
Du-Toit Helmbold says, “We are well aware that sexual activity is part of a holiday experience for most but we are suggesting that people remain responsible while having a good time, by practising safe and responsible sex.”