Package deals drive more tourism for Loeries and creative month in Cape Town

The Loerie Awards may be the highlight of September’s creative calendar but there is a lot on offer for visitors wanting to soak up the city’s culture, design and creative innovation befitting a city that was recently announced as World Design Capital 2014.

World Design Capital is a title that recognises cities that are using design for social, cultural and economic development. This accolade is critical for Cape Town’s reputation as an urban destination that has adopted design to accelerate positive transformation. Creatives and residents of the city are currently being called upon to submit ideas and examples of great design use in the city, in order to start the process of co-ordinating a year-long series of design-focused events for 2014. The Loerie Awards and Creative Week are long-standing examples of Cape Town’s creative ethos and commitment to positive change.

As part of Cape Town Tourism’s domestic tourism strategy and aim to reduce the negative impact of seasonality, Cape Town Tourism and Thompsons Holidays are offering a great value travel package over the Loeries (long) weekend of September 21 to 24, 2012.

The package includes return flight tickets on Mango Airlines, car hire for three days from Avis (with 200km free per day), and three nights’ accommodation at the Protea Hotel President in Green Point (including breakfast each day), from R3 599 per person sharing. For more information, visit

What to do with the long weekend in Cape Town:

  • The Loerie Awards will, for the fourth consecutive year, be held in Cape Town, taking place at the Cape Town International Convention Centre from September 15 to 23, 2012. The event will play a significant role in the World Design Capital 2014 series of events during the year of the title
  • Creative Week Cape Town, which takes place from September 15 to 23, is a festival of creative events that ties together the month of inspirational arts, innovation and creative expression
  • Open Book Festival, from September 20 to 24, gathers 34 international authors with more than 100 events to attend
  • Iziko Museums Heritage Celebrations, from September 17 to 24, allows free access to all Iziko Museums (with the exception of The Castle and The Planetarium).

Mariëtte du Toit-Helmbold, chief executive of Cape Town Tourism, commented, "This month of creativity is just a taste of what we can expect in the run-up and during our year as World Design Capital in 2014. Cape Town is where it’s at right now for creative stimulation, networking and collaboration. It’s a great time to visit and soak up our inspiring and innovative urban atmosphere.”

For further information, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, +27 21 487 6800, email or visit
Released for Cape Town Tourism by Rabbit in a Hat Communications, Tammy White, +27 21 448 9705, +27 73 202 5041,

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