My Cape Town Grows Biodiversity with a Schools Competition

6 September 2010

The year 2010 has been earmarked by the United Nations as the International Year of Biodiversity*, with many countries around the world celebrating this theme throughout the month of September, and particularly on World Tourism Day (September 27th ) when the idea of tourism and biodiversity is examined.

Cape Town Tourism has joined the awareness drive with a project called, My Cape Town, which aims to get the people of Cape Town exploring the City as tourists, to encourage an appreciation of the diverse environmental and cultural landscape that ‘locals’ often take for granted. In addition to the many giveaways, discounts, competitions and events that Cape Town Tourism has organised as part of the My Cape Town campaign, an environmental competition is running for the Cape Metro schools’ Grade 10 learners.

Schools entering the competition are required to submit a plan or model of their perfect three-metre by three-metre garden; one that represents the rich biodiversity of the Cape Floral Kingdom (one of the World’s biodiversity hotspots).

The first prize, sponsored and supplied by Kirstenbosch, is the materials, plants and expertise to bring the perfect garden plan to life at the school site. Runners-up will receive an indigenous tree to plant at their schools along with prizes from City Sightseeing, Cape Town.

The floor plan or model should accompany the My Cape Town Grows entry form, as well as a one-page written motivation describing the garden, the definition of biodiversity, and biodiversity’s link to tourism. Once all the paperwork is in order, submissions should be dropped off at a Cape Town Tourism Visitor Information Centre.

Entry to the My Cape Town Grows competition closes on 15 September, finalists will be announced on 21 September, and the winners will be announced at a prize-giving function hosted at Kirstenbosch National Botanical Garden on 27 September.

Cathy Alberts, Cape Town Tourism’s Area Manager for the Southern region says, “The aim of the competition is to create an awareness about the importance of our biodiversity and the role that it plays in our lives and that of tourism in Cape Town”.

CEO of Cape Town Tourism, Mariette du-Toit Helmbold adds, “We are compelled to teach our children about the importance of our natural environment before it’s too late. Cape Town relies heavily on its natural attractions for leisure activities for locals, as well as to attract tourists, and we need to preserve this heritage into the future; our children are the key. I would like to wish all entrants good luck.”

For more information on My Cape Town and the My Cape Town Grows competition please visit www.capetown.travel/mycapetown

* Biodiversity can be defined as the variety of life around us - from the largest animal and the smallest plant to the whole of humankind. In Cape Town, this definition applies to the city’s rich fauna and floristic variety, as well as to our many cultures.

ENDS

For further information about Cape Town or Cape Town Tourism, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, skye@capetown.travel, +27 21 487 6800 or see www.capetown.travel.

Released for Cape Town Tourism by

Rabbit in a Hat Communications
Tammy White
+27 21 448 9705
+27 73 202 5041
tammy@rabbitinahat.co.za

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