Mass diski dance marks 100 days to kick-off
On March 2, 2010, as the country marked 100 days to the kick-off of the 2010 FIFA World Cup™, Cape Town Tourism organised a 650-strong group of Peninsula youths to perform the diski dance at the Cape Town Stadium.
Joined by the Executive Mayor, Alderman Dan Plato, and key tourism industry stakeholders, Cape Town Tourism brought colour, music and the energy of youth to the iconic stadium as an inspiration for all Capetonians to Live it, Love it, LOUDER!
Arguably the largest formal diski dance gathering yet, the 650 children who took part in Cape Town Tourism’s 100 Days till Kick-off celebration were from community centres across the city.
Mayor Plato called on the children to be ambassadors for the FIFA World Cup™. He also encouraged them to support Bafana Bafana, win or lose.
After pointing out that FIFA’s Jerome Valcke had pronounced Cape Town Stadium “perfect”, Mayor Plato even performed a few steps of the diski dance for the delighted crowd.
According Cape Town Tourism Spokesperson Lianne Burton, “in just over three months, Cape Town will be on the centre stage of the sporting world. Our young people are leading the way to Live it. Love it. LOUDER! as we near the FIFA World Cup™.
“Hosting a successful, friendly FIFA World Cup™ has a direct impact on our children’s legacy. Now, more than ever, we need to join in on their enthusiasm in welcoming our visitors.”
After initial concerns, ticket sales and hotel bookings are on the rise. A recent inspection by a FIFA delegation gave Cape Town the thumbs up and a readiness rating of 8/10.
Much of the preparation for the 2010 FIFA World Cup™ has been completed and what is left to be done is assured to be on track.
Managing international perceptions of a FIFA World Cup™ in Africa has proved to be the biggest challenge to the event and the months ahead will be heavily invested in countering negative and skewed perceptions.
Says Burton: “Ultimately, this highly televised event will give us an opportunity to show that Cape Town, already a proven lifestyle and events capital, is capable of hosting a mega-event in an entertaining, safe, efficient and memorable way. We are ready to welcome the world.”
For further information about the 2010 FIFA World Cup™ in Cape Town or Cape Town Tourism, please contact Cape Town Tourism’s Public Relations and Communication Manager Skye Grove on firstname.lastname@example.org or +27 (0)21 487 6800.