‘Love Cape Town City Breaks’ Unlocks Value-for-Money Mini-Breaks for Domestic Market
20 May 2013
Cape Town Tourism and Thompsons Holidays have partnered to create accessible, curated packages to the Mother City for domestic travellers in search of short city breaks. The ‘Love Cape Town City Breaks’ are high on value and run from May to the end of September 2013, focusing on Cape Town’s winter gourmet offering as well as key happenings on the Cape Town calendar.
Some of the weekend travel packages centre around major events in the city, whilst others have a mystery element, giving buyers two surprise experiences on booking. Departing from Johannesburg, Durban and Port Elizabeth, with luxury and budget options, packages include return flights to Cape Town, airline levies, two days car hire, two night’s accommodation and meals where specified. Self-drive packages start at R899 per person and fly-in packages start from R3 235 per person.
To further fuel the allure of the spontaneous getaway, Amazing Member Deals are on offer by Cape Town Tourism members for May – September 2013, including discounts at the Two Oceans Aquarium, Curry Nights at the Hilton and discounted kayak trips to Boulders Beach - to name a few. All packages and specials can be found on the Amazing Member Deals webpage of Cape Town Tourism’s website.
‘Love Cape Town City Breaks’ packages will be promoted through a variety of channels including on Thompsons Holidays and SAA’s advertisements, newsletters and websites, as well as their social media channels. There will also be paid advertising on Radio 702 and on pole posters in Johannesburg.
Cape Town Tourism will be amplifying the message that Cape Town offers adventure and value throughout winter via social media with the #LoveCapeTown hashtag, as well as informative articles on their blog.
For the first time too, Cape Town Tourism released a printed broadsheet with details of the ‘Love Cape Town City Breaks’ cosy winter deals and a map of Cape Town central streets for visitors. Broadsheets are available from Cape Town Tourism Visitor Information Centres, Thompsons Holidays offices, Mango in-flight magazines and at events in Cape Town.
CEO of Cape Town Tourism, Mariëtte du Toit-Helmbold, comments; “There is excellent value to be found in Cape Town at this time of year – especially around food, wine and relaxation – and there is also still plenty of great weather for enjoying the outdoors and Cape Town’s many adventure activities. With these packages, we have made it really easy and exciting for domestic visitors to spontaneously take a break. We think that they too will discover what locals have always known – there’s lots of Cape Town to love in winter.”
Visit www.capetown.travel/deals for more information on ‘Love Cape Town City Breaks’ packages and Amazing Member Deals. Packages are available for every weekend between May and September and specifically around the following events:
• 23 – 26 May: Good Food & Wine Show
• 24 – 25 May: Gugulethu Wine Festival
• 10 June – 7 July: Cape Town Funny Festival 2013
• 8 – 10 August: Mercedes Benz Cape Town Fashion Week 2013
• 6 – 22 September: Creative Week Cape Town
• 21 -22 September: Loerie Awards 2013
For further information, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, +27 21 487 6800, email firstname.lastname@example.org or see www.capetown.travel.
Released for Cape Town Tourism by Rabbit in a Hat Communications, Tammy White, +27 21 671 2640, +27 73 202 5041, email@example.com.