Loeries Creative Future Scholarship: Making dreams come true

The Loeries Creative Future Scholarship is helping students reach their ultimate dreams. The scholarship is aimed to give students from disadvantaged backgrounds an opportunity to enter the brand communication industry through tertiary education and includes fees, accommodation, living expenses, study materials, mentorship and guaranteed employment on completion of the programme.

In 2011 the scholarship will be awarded to a Grade 12 learner in the Western Cape.

The deadline to submit applications for the scholarship is 23 June 2011 and full information can be found on the Loeries website (www.theloerieawards.co.za).

“The Creative Future scholarship is exceptional in that we go out and find talented scholars, rather than working through the usual channels. It’s a little like ‘Idols for Creatives’ – we are searching across all schools in the Western Cape this year and a selected few will be invited to present their portfolios to our panel. One exceptional scholar will be rewarded with the most prestigious scholarship in our industry,” says Loeries CEO, Andrew Human.

Introduced in 2008 the scholarship has given three talented students an opportunity that has turned their dreams into reality. Zwelisha Giampietri, who was a top student at Durban Girls High School, and Siyabonga Ntambela from the Phoenix Lenarea Secondary School only have positive things to say about the scholarship.

Zwelisha who had great hopes for herself but didn’t the financial means to realise them excelled in the rigorous elimination process in 2008 and has gone on to be ranked as one of the top students in her year at Vega Durban. “I am definitely in the right place. The course is busy and stressful, but I’m loving it and I feel inspired by the work. I am so engaged in everything I do here that I’m finding it difficult to decide which aspect to focus on for the future.”

Siyabonga also caught the judges’ attention and a second scholarship was created to allow him to take part in Vega’s Imagination Lab, a one-year bridging course that teaches disadvantaged students critical skills in creative communication and expression. He was hired as a DTP operator at Draftfcb in Durban, where he has completed his internship and will begin his career as a junior art director. “The scholarship changed my life. It showed me a new way of living, not just a career, but life itself,” he says. “My art was a hobby, I always dreamed I’d do something with it and now that dream is a reality.”

Busisiwe Mahlangu, who was appointed the scholarship in 2009, is currently doing her second year at Vega Johannesburg.

“I have always believed in this initiative because the core of the Creative Future Scholarship has real heart and credibility. So I feel very fortunate to be included in the process. To scout and find that hidden talent that would otherwise fall through the cracks, to nurture it and experience their personal and creative development is truly fulfilling in every way. The learners that have previously been awarded this scholarship were real stars and already displayed great talent, academic strength and leadership qualities at a grade 12 level. It is truly an honour to be involved and see how this scholarship adds value and supports each scholar to reach their true potential,” comments Sune Stassen, editor of Design ED and coordinator of the scholarship programme.

The top candidates will be invited to an interview in August and the recipient of the scholarship will be announced at the Cape Town International Convention Centre during The Loerie Awards Festival Weekend, 16 -18 September 2011.

Festival tickets can be purchased via the Loeries website (www.theloerieawards.co.za).

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