Loerie Awards 2012: Cape Town wins host city bid

Cape Town has won its bid to retain the Loerie Awards in the Mother City. Cape Town secured the Loeries against pitches from Ballito in KwaZulu-Natal, Johannesburg and Sun City. The Loerie Awards and the city are now in the process of drafting an agreement to cover the period 2012 to 2014.

The Loeries Festival Weekend is a major event on the brand communication industry’s calendar, attracting around 5 000 people including CEOs, marketing directors, advertising executives, creative leaders, media owners, production companies and journalists. 

A bigger better Creative Week Cape Town
The intention of the Loeries is to promote creativity and innovation as primary business tools and to grow the creative services sector. Taking this into consideration, the Loeries committee has decided that the Loeries judging week and seminars will also move to Cape Town (from Johannesburg), so that judging will take place during Creative Week in the days leading up to the awards. Finalists will be announced throughout the week and the seminars will include international marketers and creative leaders.

In addition to this, Creative Week will be expanded and plans include an industry-focused expo, the Loeries Student Portfolio Day and the Creative Future Scholarship.

“The Loeries are a microcosm of our positioning as a city,” comments the executive mayor of Cape Town, Patricia de Lille. “It is a reward for an industry that relies on innovation, excellence in design and finding new ways of bringing people together. This is exactly the kind of image we want to associate with Cape Town: a cutting-edge driver of bringing people together, fuelled by an unmatched dynamism and energy built by visionary design.

“We are delighted that Cape Town will continue to host these prestigious awards for the creative industry for the next three years.”

Creative Week Cape Town was first initiated in 2010 in partnership with the Loerie Awards, as a legacy event to support Cape Town’s successful bid for World Design Capital 2014. It is a week-long celebration where companies and individuals are invited to expose their creativity to the industry’s elite.

Cape Town has been the home of the Loeries for the past three years and the decision by the Loeries committee to continue to hold the awards there was based on a number of factors, including continuity and strategic alignment in building towards a national design capital.

“The return of the Loeries to Cape Town for the fourth year in a row is something to celebrate as proof that the city is one that attracts investment and makes an attractive offering to the creative industry,” says Helen Zille, premier of the Western Cape. “In light of Cape Town’s recent successful bid for the title of World Design Capital 2014, it is becoming clear to more and more people that the City of Cape Town is a choice destination and hub of increasing innovation and growing prosperity.

“The expanded Loeries in 2012 will no doubt inspire new talent and stimulate new energy, which the city and indeed the province will thrive on, as we endeavour to build on the strong foundation that helps make the Western Cape the best place to live, work and relax.”

Other reasons behind the committee’s decision include the venue – the Cape Town International Convention Centre (CTICC) provides world-class auditorium seating for 2 100 people and Cape Town has a strong conference infrastructure, including an international airport, good public transport and a high density of hotel accommodation near the CTICC.

“The Loerie Awards started in 1978 as a vehicle to promote the usage of television as a medium,” explains Boniswa Pezisa, Loeries chairperson. “Thirty four years later, it has evolved and grown to be South Africa’s, if not Africa’s, premier creative awards ceremony recognising a multitude of disciplines within the brand communication industry. These include digital media, outdoor, print, direct and PR communication, live events, alternative media, architecture, interior design and more. Our future focus is to build a compelling and industry-engaging Creative Week with a strong accent on people development.”

For more information, please contact:
Michelle Barrett
Media and Operations Manager
The Loerie Awards
+27 (0)11 326 0304

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