Live it! Love it! LOUDER! at the Cape Town Stadium Soccer Festival

Cape Town Tourism is urging all Capetonians to Live It! Love It! LOUDER! at the first in a series of Cape Town Stadium test events on January 23, 2010. Three days ahead of the big game all 20 000 tickets are sold-out and Cape Town Tourism is pleased to see the enthusiasm with which Capetonians have heeded the call to attend this inaugural event.

As part of the City of Cape Town’s “readiness programme”, ticket-holders will have the opportunity to witness the stadium’s first soccer match when two of Cape Town’s top Premier Soccer League teams, Ajax Cape Town and Santos, battle it out. Ticket prices were capped at between R30 and R50 to afford more Capetonians the opportunity to experience this exciting and historic occasion.

In true Afro-soccer style, Cape Town Tourism’s Live it! Love it! LOUDER! citizen activation campaign urges all Capetonians to get soccer-mad as the city gears up to welcome the world in June. The Live It! Love It! LOUDER! campaign was introduced to the public at the One Year to Kick-Off event held on June 15, 2009. The Live It! Love It! LOUDER! ambassadors have since been a loud, colourful force at many Cape Town events – teaching people to blow vuvuzelas and Diski dance.

Says Cape Town Tourism’s Marketing Destination Manager Lianne Burton; “We want the citizens of Cape Town to become irrepressibly filled with pride, excitement and a real willingness to support the biggest sporting event in South Africa’s history.”

The campaign speaks to Cape Town Tourism’s mantra; Live Cape Town! Love Cape Town! by turning up the volume to add more noise, more fun and more colour to Cape Town’s warmest welcome ever.

You can Live it! Love it! LOUDER! by:

• Blowing your vuvuzela
• Sporting a makaraba
• Learning the Diski dance
• Backing Bafana Bafana
• Learning the words to South Africa’s national anthem
• Wearing Live it! Love it! LOUDER! apparel to show your support
• Getting your ticket to a World Cup match
• Being a proud and welcoming host

For more information on how you can Live It! Love It! LOUDER! and on where to see the Live It! Love It! LOUDER! ambassadors, please visit

The soccer festival will be the first of a number of test events. The second is the Cape Town Stadium Rugby Festival on February 6, 2010.


Released for Cape Town Tourism by                                                    
Rabbit in a Hat Communications                                                      
Tammy White                                                                                  
+ 27 21 447 3197/ 8                                                                                  
+27 73 202 5041                                             

For further information about Cape Town Tourism, please contact spokesperson for Cape Town Tourism
Lianne Burton                                                        
+ 27 21 487 6804

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