Green thumbs up for responsible tourism in Cape Town

The City of Cape, in partnership with Cape Town Tourism and other tourism bodies, launched the Green Goal 2010 Programme two years go to counteract the environmental impact that the 2010 FIFA World Cup will have on the Mother City. 

Responsible tourism is one of the key focus areas of Green Goal 2010; ensuring that initiatives implemented for the 2010 FIFA World Cup are sustainable both environmentally and socially.  Cape Town Tourism plays an essential role in the effective realisation of these objectives because of its extensive database of members, visitors and small business owners within the industry.

An initiative that has been already been successfully launched is the Cape Town Green Map - - which identifies the city’s green spaces such as nature reserves, organic eateries and farmers’ markets.  It also identifies businesses that are effectively reducing their carbon emissions and who practise fair trade, thus assisting visitors in making conscious choices during their stay.

The accommodation sector is also now being regulated by new national environmental standards of which there are eight.  Establishments need to meet a minimum of 50% of the requirements, which include evidence of energy-saving lighting, facilities for recycling, water-wise gardening and promotion of biodiversity.

Cape Town Tourism has developed its own responsible tourism strategy and has already begun to roll out a Code of Responsible Conduct for visitors and the tourism industry. 

The code emphasises themes such as respect for the environment, purchasing locally and legally, sensitivity to cultural diversity and fair trade, how to react to begging etc… These guidelines will be communicated to the public through pamphlets and ongoing training for the industry as a whole.

“The 2010 FIFA World Cup is a milestone in our destination’s history but it’s also an opportunity to fast track the upgrade of our infrastructure in a way that respects the crucial role of environmental and social sustainability,” says Mariette Du Toit-Helmbold, CEO of Cape Town Tourism. “The tourism landscape is changing and the call to rethink our ecological practices is louder than ever. So much of what attracts people to Cape Town is the abundant natural beauty of our landscape and, as the custodians of this heritage, we are leading our industry to a responsible tourism future.”

Other vital projects that are successfully underway include a water conservation programme that involves the use of alternative sources of water for irrigation of the Greenpoint Common next to the Cape Town Stadium. 

The Cape Town City Council’s integrated waste management project is ongoing – with operational waste minimisation being implemented for the stadium, the fan park, public viewing areas and training areas in the lead up to, and after, 2010.  The construction of bicycle and pedestrian facilities will also reduce air pollution.

For more information on Cape Town Tourism’s Code of Responsible Conduct, please visit

For more information on Green Goal 2010, visit 


Released for Cape Town Tourism by
Brenda Vos
Rabbit in a Hat Communications
+ 27 21 447 3198
+ 27 82 961 9433

For more info on Cape Town Tourism
Lianne Burton – Executive Manager, Marketing
+27 21 487 6800
+27 82 926 0505


Cape Town Tourism is the official visitor, industry and destination marketing association for Cape Town. The Cape Town Visitor Strategy is recognized by the United Nations World Tourism Organisation as the world’s best. Cape Town Tourism is currently focused on supporting the tourism industry, the city’s leaders and the people of Cape Town to host a successful 2010 FIFA World Cup in a manner which creates a legacy for Cape Town way beyond 2010.

Cape Town Tourism’s comprehensive website has user-friendly touch-points which allow online visitors to explore Cape Town through the social media landscape. A dedicated 2010 FIFA World Cup portal assists visitors in planning their visit at this time.

Cape Town Tourism is contactable at +27 21 487 6800 or email

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