Global heavyweights join International Seminar of Creativity

The Loeries is pleased to announce Keith Weed, chief marketing and communications officer of Unilever and John O’Keeffe, worldwide creative director of WPP, as the final two speakers for the International Seminar of Creativity, which takes place this Friday September 21 at Cape Town’s City Hall.

These renowned industry leaders will join James Hurman, author of The Case for Creativity, in a Google Hangout panel discussion, which will be moderated by Julie Maunder – the founder of SA’s fast-growing creative portfolio hub,

Keith Weed, chief marketing and communications officer of Unilever

Keith Weed, chief marketing and communications officer of Unilever

Keith Weed, who started out with Unilever in the early 80s, is known across the globe for pushing creative boundaries. He has filled senior positions in the UK, France and the USA, as well as international marketing and management roles.

Unilever unveiled its "Crafting Brands for Life" strategy last year, which is all about delivering magic along with logic. Weed feels that they have just about got the balance right, but still sees room to go further on the creativity.

Unilever has scooped numerous awards over the years, including 2007 Film Grand Prix at Cannes. In 2012 alone, Unilever agencies won 22 Lions at the International Advertising Festival. But, the award Weed particularly hankers for is a Creative Effectiveness Cannes Grand Prix.

John O’Keeffe, worldwide creative director of WPP

John O’Keeffe, worldwide creative director of WPP

John O'Keeffe, who sees himself as a practical man, is one of the most distinguished creative directors in Britain with a reputation for inspiring original and inventive work.

O'Keeffe joined WPP after 18 successful years at Bartle Bogle Hegarty. In 2011, WPP won the inaugural Holding Company of the Year award at the Cannes Lions International Festival of Creativity.

Before that, during his tenure as executive creative director at BBH, they won 21 Agency of the Year Awards and O'Keeffe has been named Campaign magazine's Creative Director of the Year twice running. Between 2000 and 2006, income and operating profits doubled and the agency has become one of the largest in London.

Other international speakers at the seminar:

In addition to the Google Hangout session, the audience can expect inspirational and thought-provoking talks from another six creative leaders, including the Loeries four international jury chairmen: Tony Granger, global chief creative officer, Y&R, New York; David Nobay, creative chairman, Droga5, Sydney; Chris Lee, founder and creative director, Asylum, Singapore; and Alex Schill, global chief creative officer, Serviceplan Group, Hamburg. Plus, John Hunt, worldwide creative director, TBWA\ Worldwide, Johannesburg and Cecelia Wogan-Silva, director of independent ad agency relations, Google, USA.

Seminar tickets are selling fast – don’t miss this opportunity to share the insights of some of the world’s greatest creative leaders. Tickets are just R500 (student price R150) and are available at

Awards tickets are sold separately and you can still purchase Live Relay tickets for just R250 – giving you access to the live feed of both awards ceremonies, which takes place in Auditorium 2 at the Cape Town International Convention Centre (CTICC) on Saturday and at The Official Party on Sunday.

Get the Loeries app and see what’s hot during Creative Week!

From judging week to the awards ceremonies, there are enough Loeries activities to keep you inspired throughout Creative Week Cape Town. Events to look out for include, the Egg Films Judges Wrap Party, International Seminar of Creativity, Chairman’s Party, V&A Brunch & Lunch – including the Mayor’s Media Brunch, Velocity Party and DMMA Yacht Party. Plus the Marie Claire Winners Party and The Official Party with MTV Sound Stage.

All Loeries Creative Week activities can be viewed on the new Loerie app. The app is available now on iPhone, Android and Blackberry handsets and can be downloaded at The app includes daily judging updates, MyCiTi bus routes and Loeries dedicated routes – which are free to Loeries delegates – as well as important contacts and emergency numbers.

View the finalists at
Judging takes place from September 17 to 20 and finalists for each category will be announced at the end of each day. Check our website for daily finalist updates.

Major sponsors

The major sponsors of The 34th Annual Loerie Awards are Cape Town Tourism, The City of Cape Town, Gearhouse South Africa

Additional sponsors and official suppliers

Adams & Adams Attorneys, ADreach, Antalis, Aon South Africa, Aqua Online, Aquelle, Associated Magazines, Avusa Media, Backsberg, Barron, BEE Online, Black Powder, Bouffant, Cape Town Partnership, Collective Dream Studios, Commercial Producers Association, Freq’ncy, Funk Productions, Gallo Images, Google, Go Rentals, Graphica, GreaterCapital, Greensky, Grid Worldwide, Hetzner, Ice Tropez, Mail & Guardian, Media Film Service, MTV, Newsclip, Paygate, PocketMedia Solutions, Rain Productions, Rocketseed, SABC, Shots, Skyrove, Sonovision, Tempest Car Hire, The Jupiter Drawing Room South Africa (Johannesburg), Think iT Solutions, Tsogo Sun, Ultra Litho, Wesgro, Woolworths

Travelling exhibition venues and dates

Dates to remember:
Stellenbosch Academy of Design & Photography, October 8 to 12, 2012
Oliewenhuis Museum, Bloemfontein, October 29 to November 2, 2012

Important Loeries dates to diarise:

Migrate magazine – issue 15
Now available at Exclusive Books & CNA stores

33rd Loeries printed Annual
Available at Exclusive Books, Pulp Books & the Loeries website

Creative Week Cape Town, September 15 to 23, 2012
Judging Week at City Hall, September 17 to 20
International Seminar of Creativity, September 21

The 34th Annual Loerie Awards at the CTICC, September 22 and 23, 2012

Migrate magazine – issue 16
November 2012

For more information, visit

For more information, contact:
Michelle Barrett
Media & Operations Manager
The Loerie Awards
011 326 0304

Media Accreditation
Please address all requests regarding media accreditation for Loeries Creative Week 2012 to

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