First-ever Africa golfing indaba planned for Cape Town

Local tourism services provider TSG Tourism Services Group today announced the first-ever African golfing conference and exhibition planned to take place in Cape Town. Dubbed The Africa Golfing Indaba, the inaugural event will take place from May 2 to 5, 2013, at the Cape Town International Convention Centre.

Jonathan Weltman, Chief Executive Officer of TSG Tourism Services Group – initiators of the event – says that for golf to prosper on the African continent, a platform must be created for the local golfing industry. "Our vision is to use golf as a vehicle to not only showcase the local industry, but also the economic impact that golf has on tourism figures to Africa. The Africa Golfing Indaba will be a meeting place where all the major role players and stakeholders – local and international – can gather and connect while showcasing their latest products and offerings."

Ivano Ficalbi, CEO of the Professional Golfers Association of South Africa, is confident that The Africa Golfing Indaba will be successfully and professionally managed by TSG, benefiting all major role players in the golfing industry. “We are proud to associate the PGA SA with such an event, and have subsequently agreed to a five-year partnership between the PGA SA and Africa Golfing Indaba. We firmly believe that The Africa Golfing Indaba will succeed in promoting the game of golf in its entirety throughout the African continent.”

The South African golf industry is significant – there are more than 150 000 affiliated golf players in the country, with a further 350 000 casual players, making one in every hundred South Africans a golfer. Many local golf courses, such as Oubaai and The Links at Fancourt, consistently rank among the best in the world, attracting top professional golfers from around the globe.

“However, South Africa is an exception on the continent,” explains Weltman. “While countries such as Morocco, Tunisia, Egypt and Kenya are trying to capitalise on the benefits of golf tourism to their countries, in the rest of Africa the potential for golf development is untapped. We’re hoping that The Africa Golfing Indaba will act as a catalyst for the creation of a truly world-class African golfing industry.”

Overview of the Indaba

The Africa Golfing Indaba features 2 400m2 of exhibition space, four conferencing venues covering 40 sessions in four different tracks, and a series of Highlight presentations by celebrities open to all attendees. “The exhibition will feature the latest golf products and services and give exhibitors the opportunity to meet important buyers, golf directors and facility owners, while consumers can take a look at the latest trends and experience new equipment from around the world,” explains Weltman.

A public stage area in the centre of the exhibition hall will host various activities throughout the four days, including demonstrations, fashion shows and appearances by the attending golfing celebrities. "We'll also have 20 driving range bays equipped with the latest in ball flight technology, as well as a large putting and chipping area. PGA teaching professionals will be on-hand to assist visitors with their equipment selection – you can even book an introductory lesson on the booking system on The Africa Golfing Indaba website."

The seminars are aimed at stakeholders in the golfing industry and will feature a number of key industry players who will host informative talks about their specific needs and the challenges they face. “This also gives stakeholders an opportunity to interact with these role players to better understand their position and value within the industry,” says Weltman. “It is through this better level of understanding that we hope to strengthen the African golfing industry and assist with growing it over the coming years.”

The official Africa Golfing Indaba website has been launched and offers an online registration and booking facility for both the congress and the expo. Visit for detailed information on tours and accommodation availability. For regular updates, follow on Twitter @GolfingIndaba or find them on Facebook at

Giving back

The organisers have also earmarked 10% of all sponsorship fees for distribution to three non-profit golf-related organisations, namely the SA Golf Development Board, the SA Disabled Golf Association and the Ernie Els Foundation. Each of the organisations will be given a platform to highlight their initiatives at their own exhibition stands, as well as through hosted talks at the public stage area and dedicated clinics at the driving range and chipping and putting greens. “We wish to give these organisations an opportunity to showcase their contributions to golf for the youth, underprivileged and disabled communities, and for Africa Golfing Indaba to be a platform for them to raise awareness of their causes,” says Weltman.

Africa Golfing Indaba will exhibit at the TSG stand ICCI010 at the Tourism Indaba in Durban from May 12 to 15, 2012, and will host a complimentary workshop for exhibitors and delegates at the Indaba ICC Meeting Room 21DEF at 12:30am on Tuesday, May 15. Interested parties are encouraged to visit the Africa Golfing Indaba website at for more information on sponsorship opportunities.


PREPARED BY: The Phoenix Partnership

DATE: May 2012

FOR CLIENT: TSG Tourism Services Group


Tel: 021 686 2331

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