Cape Town Tourism - Table Mountain

Emirates announces additional daily Cape Town return flight

Emirates will add an additional daily flight to and from Cape Town from March 27, 2011, with a 258-passenger capacity per trip. With the inclusion of this additional flight, Emirates will now operate six international flights in and out of South Africa on a daily basis.

According to Gulfreps, who presented market insights at a Cape Town Tourism workshop in February 2011, the Arabian Gulf and Middle East are among the fastest growing tourism markets in the world: Just about every country in the world is accessible from the United Arab Emirates, with national and international carriers linking these countries to destinations across the globe.

The latest Travel Trend Report from ITB Berlin 2011 also states that the Asia-Pacific region, together with South America and the Middle East, is proving to be the most dynamic region for world tourism in 2011. Outbound travel is increasing at double-digit rates and will end the year well ahead of 2009/2010 levels. These regions’ destinations are showing good growth rates this year, and the outlook for 2011 is very positive.

Cape Town Tourism CEO Mariëtte du Toit-Helmbold says: “An additional flight service to Cape Town by Emirates is very good news for tourism in the city.”

Airports Company South Africa: Cape Town International Airport General Manager Deon Cloete says: “Additional frequencies to Cape Town are always welcomed and is not only good news for the airport but for the region as a whole, particularly as it stimulates growth in the various tourism sectors.

“Securing direct international flights have always been important to the airport. Key to this is ensuring that such uptakes are for longer-term periods, at least 12 months, as opposed to only for the traditional summer season. The airport has a number of airlines that fly directly to Cape Town during the summer season, such as Virgin Atlantic, but securing these flights all year round is where the true benefit to all of us in the tourism sector lies. This is why the airport continues to advocate the launch of various initiatives, such as major events, so that members of the tourism industry can work together to address the region’s issue of seasonality.”

Du Toit-Helmbold wholeheartedly agrees, adding: “For some time now, Cape Town Tourism and other tourism authorities for the City of Cape Town and the Western Cape have been promoting Cape Town as a business city and an event-filled, 365-day-a-year destination, having already embarked on a campaign to change the seasonal perception of Cape Town as a purely summer leisure destination. The availability of direct flights to Cape Town – especially from key source and emerging markets – drastically influences travellers’ behaviour and buying patterns, and is vitally important for the long-term sustainability of the tourism industry.”

In addition to Emirates’ recent announcement, Eidelweiss Air has also announced a new seasonal flight programme for their winter timetable from Zurich to Cape Town, with non-stop flights twice a week from the end of October 2011.

ENDS

For further information, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, skye@capetown.travel, +27 21 487 6800 or see www.capetown.travel.

Released for Cape Town Tourism by
Rabbit in a Hat Communications
Tammy White
+27 21 448 9705
+27 73 202 5041
tammy@rabbitinahat.co.za

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