25 September 2013

World Tourism Day will be marked on 27 September after a round of positive news for the sector. The City of Cape Town’s tourism department recently released the findings of their Grant Thornton research, which revealed that Cape Town’s tourism sector represents 34 500 permanent and 15 000 temporary jobs, many of them in the semi-skilled or unskilled category. The report also revealed promising growth in direct spend by tourists; between 2009 and 2012.

Speaking at the Parliamentary Tourism Summit in Cape Town (17-18 September 2013), Tourism Minister Marthinus van Schalkwyk, said that nationally, direct employment in the tourism sector, as a percentage of overall employment in the country, is around 4.5%.

A key factor in the growth of the sector is the relatively low barrier to access and diverse opportunity across many streams and sub-sectors of tourism.

Another element supporting the good growth of tourism is the wide-spread assistance available to both those within the sector and those wishing to develop their current businesses towards greater efficiency, social impact and profitability.
Cape Town Tourism assists their members in driving their tourism businesses through a dedicated business manager, and as such receives an average of 100 enquiries a month. Together with the City of Cape Town’s Tourism Department and TEP (Tourism Enterprises Partnership), the organisation also offers regular Tourism Business Networking Sessions to support tourism businesses and entrepreneurs through advice, a forum in which to ask questions and network, as well as in a series of presentations that assist the industry in gaining skills and information.

Says Cape Town Tourism CEO, Enver Duminy, “The potential for tourism is still enormous in Cape Town, but it has to grow inclusively if it’s to be sustainable. We are fortunate to be in a position in this sector where we can initiate change from the most basic one person, one employee level to the most complex corporate level – through guidance with training, empowerment, partnership and so on. There is excellent support across numerous public and private sector programmes. We invest our time and resources in assisting small to medium tourism businesses and we want to continue work with more focus on educating members – and the broader industry – about the possibilities around entering tourism and growing a successful business.”

Councillor Grant Pascoe, the City’s Mayoral Committee Member for Tourism, Events and Marketing said: “The fact that direct spend on tourism in Cape Town has grown at 5.6% per annum between 2009 and 2012 is great news for the City of Cape Town. The research conducted by Grant Thornton shows that the city’s tourism industry generated R14.6 billion in 2012, up from R12.4 billion in 2009. The results prove that tourists are not only coming to the City to experience the natural beauty, but also to spend, providing a much-needed boost to the local economy. We will continue to use our resources to encourage tourism and the subsequent investment into our City, thereby creating work opportunities for the people that live in our City.”

Key players who can assist both existing tourism businesses and individuals wishing to enter the industry include:

Cape Town Tourism
0861 322 223,,

City of Cape Town Tourism Department
021 417 4061,

Department of Economic Development and Tourism
021 483 5065,,

011 880 3790,,

0860 103 703,,

Business Partners
0861 763 346,,


Released for Cape Town Tourism by Rabbit in a Hat Communications, Tammy White, +27 21 671 2640, +27 73 202 5041,

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