Cape Town Tourism - Table Mountain

Comment on the Budget Vote Speech by the Department of Tourism

Cape Town Tourism has hailed the content of Minister of Tourism, Marthinus van Schalkwyk’s, tourism budget speech, which was released at a media briefing on 20th April 2011. Minister van Schalkwyk reported on three themes that the South African tourism industry would pursue over the next financial year; new growth, shared growth and green growth.

Said Cape Town Tourism CEO, Mariette du Toit-Helmbold; “Growth in tourism is both tangible and necessary. We applaud the Minister’s proactive approach to the task of growing tourism in a way that is sustainable and shared. The continued support of projects such as the Tourism

Enterprises Partnership and the Social Responsibility Implementation Programme is important to ensuring that we see results.”

In summary, Minister Van Schalkwyk is driving the growth of tourism around three key areas of responsibility:

New growth

The recently signed (2 March 2011) National Tourism Sector Strategy commits itself to intelligent planning and policy formulation in order to drive the tourism economy, enhance the visitors experience and ensure sustainability and good governance in the industry.

Projected tourism figures include increasing the number of annual foreign tourist arrivals to South Africa from seven million in 2009 to fifteen million by 2020, the number of annual domestic tourists to South Africa from 14.6 million in 2009 to eighteen million in 2020, and creating 225 000 new jobs by 2020. Government aims to do this by tapping into new growth markets unlocked by the 2010 FIFA World Cup™, as well as by maintaining the current traditional source markets.

Shared growth

Minister van Schalkwyk continued to say that the tourism sector is not only a multi-faceted industry that contributes to economic growth but also a labour intensive industry with a significant capacity for creating jobs, specifically in rural areas amongst women and the youth. There is also a great capacity for entrepreneurs and small, medium and micro enterprises (SMMEs).

Green Growth

The Budget Vote Speech stated that the entire tourism value chain would have to contribute to South Africa’s Copenhagen commitments on climate change. The sector must alleviate climate change by reducing its growing carbon footprint in a measurable, reportable and verifiable manner.

Further to this, we need to change the way the tourism sector operates in a carbon constrained world, carbon offsetting alone is not enough. Minister for Tourism, Marthinus van Schalkwyk said a green revolution in the tourism sector could be a catalyst for green growth in the broader economy and that the tourism industry would be publishing a National Minimum Standard for Responsible Tourism in the current financial year, where standards would be created to deal with green and responsible tourism including biodiversity conservation, energy consumption and water use, proper waste management and mitigating greenhouse gas emissions. It is hoped that these measures will assist in the control of greenwashing and give proper due to green tourism leadership.

Says Cape Town Tourism CEO, Mariette du Toit-Helmbold. “We at Cape Town Tourism have aligned our strategy with these themes for some time now. It is heartening to now feel the support and unity of a national direction for tourism growth and the ongoing role it has to play in driving employment. The City of Cape Town has been a pioneer in responsible tourism for many years and we feel sure that the self regulation and willingness of tourism players to engage in sustainable, responsible growth can now be actualised with the backing of legislation and high level commitment. We welcome the chance to engage with other tourism entities in upholding the pillars of a future-fit destination.”

ENDS

For further information, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, skye@capetown.travel, +27 21 487 6800 or see www.capetown.travel.

Released for Cape Town Tourism by
Rabbit in a Hat Communications
Tammy White
+27 21 448 9705
+27 73 202 5041
tammy@rabbitinahat.co.za

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