Celebrate Tourism Month with Cape Town Tourism this September

25 August 2010

Tourism organisations around the world have started gearing up for the celebration of World Tourism Day on 27 September 2010, with this year’s theme being Tourism and Biodiversity*.

World Tourism Day is an annual celebration initiated by UNWTO (United Nations World Tourism Organisation), which aims to create an international awareness of the role and value of tourism with regard to social, economic and environmental factors. The chosen theme provides an opportunity to raise awareness of the importance of biodiversity and the role played by sustainable tourism in development and the conservation of life.

This year’s annual UNWTO World Tourism Day celebrations will be hosted in China’s Guangdong Province, with smaller regional events and awareness projects scheduled to take place in cities around the world, including the Mother City. Cape Town Tourism’s answer to the Tourism and Biodiversity theme is a project called My Cape Town. A variety of competitions, specials, giveaways and events will unfold throughout September to encourage Capetonians (hence My Cape Town) and visiting travellers to explore Cape Town’s biodiversity and learn something new about city.

The peak of the campaign is the My Cape Town Weekend, which falls on the long weekend of Friday, September 24 (Heritage Day) to Monday, September 27 (UNWTO World Tourism Day). The many specials and events on give locals the perfect opportunity to be tourists in their own city. All details will be posted on www.capetown.travel/mycapetown on September 1, 2010.

The theme of biodiversity is one that speaks directly to Cape Town, relying as heavily as it does on its natural and cultural resources to attract visitors.

“Biodiversity is a large part of what makes Cape Town a beautiful and authentic place,” says CEO of Cape Town Tourism, Mariette du Toit-Helmbold. “Tourism has the potential to create innumerable jobs and contribute to community development in general. Within this growth, it is important that our natural resources and communities are adequately protected and regenerated.

“The focus during World Tourism Month is on biodiversity, which means now is the time to examine what we can do for our environment and our fellow human beings and to celebrate our exceptional city.”

*Biodiversity can be defined as the variety of life around us - from the largest animal and the smallest plant to the whole of humankind. In Cape Town, this definition applies to our rich variety of fauna and flora as well as the diversity of cultures that exist in the city.

For more information on World Tourism Day visit www.unwto.org/worldtourismday.

For more information on the International Year of Biodiversity visit www.cbd.int/2010/welcome.

For more information on responsible tourism in Cape Town visit www.capetown.travel/responsibletourism.


For more information on Cape Town or Cape Town Tourism contact Cape Town Tourism’s PR and Communication Manager Skye Grove on skye@capetown.travel / +27 21 487 6800 or visit www.capetown.travel.

Released for Cape Town Tourism by

Rabbit in a Hat Communications
Tammy White
+27 21 448 9705
+27 73 202 5041

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