Capetonians share their love for home no matter where they are

Cape Town Tourism’s Facebook Fan Page has grown to nearly 44 000 fans merely three months after launching.  I Love Cape Town is now the largest Facebook group for a tourism body anywhere in Africa.

It is rather fitting that the Mother City’s iconic cyber group has attracted a 70-30% female/male ratio but, more importantly, the group has become a home away from home for thousands of Capetonians who are living and working abroad as well as a souvenir site for the many visitors who have been and want to come back.

Local visitors to the fan page chat about what is going on in their city and ask one another advice on where to find a good winter fireplace or a spare ticket to a concert.  Capetonians abroad boast about their next holiday in Cape Town (or recall the last), whilst the curious use I Love Cape Town to investigate the possibility of a new holiday spot by chatting with fans and reading posts from international visitors who have never forgotten their stay.

Fans have also submitted a collection of photographs of Cape Town ranging from day to day observations, to photo essays and holiday snaps. Together, these images create a user-montage of Cape Town for international eyes to pore over and locals to feel proud of.  The fan page’s administrators also ensure that there are plenty of interesting topics of debate, as well as polls, giveaways and updates to sustain their fan base.

Cape Town Tourism has identified the web as a key platform for communicating with would-be visitors to Cape Town and for generating citizen pride.  Since December 2008, Cape Town Tourism has been overhauling their online presence to create a more efficient, user-friendly resource, whilst also creating a number of touch points to allow web users to access Cape Town on multiple sensory levels.

Says Cape Town Tourism CEO, Mariette du Toit-Helmbold; “We have created a website that gives viewers a glimpse of the real Cape Town.  A Flickr page houses hundreds of arresting images, whilst a lively blog and busy Facebook fan group means that virtual visitors can engage with the people who live here, have been here and wish they were here!”

Cape Town is the subject of many online odes; the simplest way to become a fan of I Love Cape Town is to go direct. First ensure that you are registered on Facebook, and then enter into your web browser. You will be taken to the page and can join instantly.


Rabbit in a Hat Communications
Brenda Vos
Account Manager
021 447 3198
082 961 9433

Cape Town Tourism
Nicole Moody
PR and Communications Manager
021 487 6800
072 283 8315

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