Cape Town Tourism Communicationscape town tourism

Photo by Deon Gurling

The planning, preparing, speculating and strategising is over and it’s finally here. Cape Town welcomes the world to the 2010 FIFA World Cup™!

As the visitors and fans begin to arrive for the big event, Cape Town Tourism CEO, Mariette du Toit-Helmbold, has this message to share; “On behalf of the people of Cape Town, we welcome you to our World Cup celebration. We are ready to be your hosts and we are thrilled to be sharing this moment with you. Put down your bags and get swept up in the magic as we Live It!, Love It! LOUDER! into this exciting tournament.”

With shiny new hotels, vastly improved public transport infrastructure, a revamped world-class airport and a curvaceous stadium perched between mountain and sea; Cape Town is looking better than ever.

Du Toit-Helmbold says, “Cape Town has been preparing for this for many years now. We are on the eve of a great moment for Africa; this is our first World Cup on the continent and we are going to do all the people of Africa proud!”. 

Cape Town is the lifestyle capital of South Africa and is sure to be the playground of the World Cup. Falling as the tournament does in the Cape’s winter, the focus for entertainment is on sampling the culinary, creative and cultural best of Cape Town and making the most of the rare blue sky days by exploring the outdoor destinations that Cape Town is so famous for.

“It’s a bit of a secret but Cape Town is as good in winter as it is in summer. It’s just different – more about a brisk walk on the beach than lying under the umbrella.”

Visitors to South Africa who are not planning a trip to Cape Town would do well to reconsider. Cape Town Tourism and their base of accommodation members have partnered with low-cost airlines Mango, Kulula and 1time, to offer incredible deals on Cape Town escapes during the World Cup, with the Come to Cape Town campaign launching on June13, 2010.

du Toit-Helmbold says Cape Town is the ideal getaway: “The packages we have put together mean that it is really affordable to hop on a plane and stay with us for a few days between games. We are promoting one-way flights from only R700 between Johannesburg and Cape Town and accommodation from as little as R500 per person per night.”

“Of all the host cities, Cape Town is the only one that offers an incredibly cosmopolitan mix of hotels, international cuisine and fantastic shopping within a historically rich (and now pedestrian-friendly) urban landscape. Come to Cape Town, you won’t regret it.”

Cape Town kicks off the World Cup festivities on June 10, 2010, at the FIFA Fan Fest at the Grand Parade. The event starts at 14h00 and runs through till 24h00 with a programme of music, lighting shows and entertainment.

For more information on the Come to Cape Town specials (from June 13, 2010) and Cape Town’s programme for the World Cup, please visit


For further information on Cape Town, please contact Cape Town Tourism’s PR and Communications Manager Skye Grove,, +27 21 487 6800 or see

Released for Cape Town Tourism by
Rabbit in a Hat Communications
Tammy White
+27 21 447 3197
+27 73 202 5041

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