Cape Town Tourism - Table Mountain

Cape Town transport gets a new name and look – MYCiTi

The City of Cape Town introduced its first branded Integrated Rapid Transit (IRT) buses today at Granger Bay bus station near the new Cape Town Stadium and unveiled the name, colours and design of the new public transport system, MYCiTi.

Councillor Elizabeth Thompson, Mayoral Committee Member for Transport, Roads and Major Projects, said: “We hope users of MYCiTi will feel a sense of belonging and ownership when they are passengers or refer to the service. This name identifies a user-friendly service which transports people safely, conveniently, reliably and helps them avoid being stuck in traffic. We want them to feel proud to live in a world-class city with modern facilities. MYCiTi will offer people greater choice and quality in their own public transport system.”

“As the IRT rolls out across Cape Town in the coming years, it aims to be much more than a transport system. It must give citizens a sense of control, ownership, greater choice, mobility and access to opportunities, ” Councillor Thompson said.

Alderman Ian Neilson, Executive Deputy Mayor and Mayoral Committee Member for Finance, said that although the primary benefit of the IRT service was for passengers, the wider benefit would extend to all residents and visitors, unlocking economic opportunities as the city becomes more accessible.

“The IRT will add value to Cape Town by making it a better place to live and work. It makes Cape Town a better place in which to invest resources, both human and financial,” Neilson said.

The name MYCiTi is multilingual, easy to use for Capetonians and visitors alike, and unique to Cape Town with its play on the city’s name. It includes a ribbon element, central to the design and representative of how the service threads through the city, linking places and people to each other and to opportunity.

The logo shape is aligned to the city’s corporate identity. The red ribbon in the logo is an abstract interpretation of Devil’s Peak, Table Mountain and Lion’s Head and also resembles the roads that MYCiTi buses will use as they weave through Cape Town.

The font is bold to easily identify the system while the colour palette is warm and approachable. The inspiration is drawn from the many colours of the deep blue ocean that surrounds the Cape Peninsula. The red accent represents the red IRT roads, but is also symbolic of the connections that the system will forge between passengers across the city.

“We believe the exhilaration of this new brand design matches that of the Cape Town experience,” said Councillor Thompson.

“The slogan, ‘Siyajikeleza. Laat wiel. Going places’ is obviously related to transport, but it also represents other themes central to the IRT service including a sense of achievement and of going places in one’s life. The underlying promise of the slogan is that the IRT will expand as the city grows. It also extends to Cape Town itself, as a city that is ready to go and compete on the international stage,” she added.

The City has ordered 43 IRT buses, eight 18 metre-long articulated buses and 35 12 metre-long buses. The buses will first be used during the 2010 FIFA World Cup™ to ferry visitors from the airport to and around the central city. They will also provide a free shuttle service on match days from the Hertzog Boulevard bus station to Cape Town Stadium for people who hold tickets for the match.

After the World Cup the buses will also be used in the roll-out of Phase 1a of Cape Town’s IRT system.

The airport shuttle service will launch on Saturday, May 29, 2010.

END

ISSUED BY:
COMMUNICATION DEPARTMENT
CITY OF CAPE TOWN

MEDIA QUERIES:
KYLIE HATTON
MEDIA MANAGER
CELL: 082 874 4605

blog comments powered by Disqus