Since its inception in 2004 Cape Town Tourism has endeavoured to be at the forefront of responsible tourism developments in Cape Town. Today, as a recognised leader in the field, it hosted a workshop for member hospitality establishments on the Tourism Child Protection Code of Conduct.

This initiative, which started as a project of ECPAT International (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes International) has since been endorsed by the United Nations World Tourism Organisation (UNWTO) and signed by more than 35 countries across the globe.

The Tourism Child Protection Code of Conduct aims to protect the safety of children and prevent the effects of child sex tourism - including human trafficking, child pornography and child prostitution. In South Africa, the Code was launched in Johannesburg on May 9, 2010 by Fair Trade in Tourism South Africa (FTTSA), tasked with driving this initiative in partnership with funding and advisory partner, the United Nations Children’s Fund (Unicef). In Cape Town, awareness and implementation is being encouraged by Cape Town Tourism together with FTTSA.

A formal launch date for Cape Town will be set ahead of the 2010 FIFA World Cup™. Tourism businesses of all kinds are encouraged to join the cause and fight against the exploitation of minors in South Africa. Those that choose to embrace the responsible tourism culture and implement the Code will have to commit to certain measures, namely:

  • To establish an ethical corporate policy regarding the sexual exploitation of children;
  • To train establishment personnel in prevention measures and Code contact personnel;
  • To introduce clauses in supplier contracts stating a common alliance against the exploitation of minors;
  • To provide and distribute information to travellers and tourist destinations alike; and
  • To report back annually on incidents and progress.

CEO of Cape Town Tourism, Mariette du Toit-Helmbold, takes the subject of sex tourism and human trafficking very seriously: “We cannot turn a blind eye and just focus on the pretty postcard pictures of a destination. There is a dark underbelly in tourism, whether we like it or not. And that underbelly needs to be exposed and proactively dealt with.

S“When people travel, with the intention of exploiting women and children, it becomes a matter of interest not just for tourism but also for society and the law. Exploitation of this sort is a global problem, but it often goes hand in hand with developing societies such as ours and should be a concern for anyone involved in the tourism industry. Our message is simple: If you are going to make yourself guilty of irresponsible behaviour, you are not welcome! We now have the South African government, Fair Trade in Tourism, as well as members behind this message, not just for June and July 2010, but increasingly going forward”.


For further information about the Tourism Child Protection Code Of Conduct or Cape Town Tourism, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove,, +27 21 487 6800 or see

Released for Cape Town Tourism by
Rabbit in a Hat Communications
Tammy White
+27 21 447 3197
+27 73 202 5041

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