Cape Town Tourism - Table Mountain

Cape Town Tourism partners with group buying website, CityMob

Cape Town Tourism has announced a partnership with collective buying site CityMob to allow Capetonians to purchase unique online winter specials in their city throughout the coming months. Part of the “Winters in Cape Town are Cool” campaign, the four-month initiative has been created to unlock uniquely Cape Town experiences at a reasonable cost.

One day only deals will be available bi-weekly.

Starting 10 May and running until the end of August, a set of themed experiences will be available every second Tuesday on Cape Town Tourism’s website www.capetown.travel/winter, featuring some of the city’s top attractions; offers that will be triggered by a minimum number of people purchasing the deal.

Says Cape Town Tourism CEO, Mariëtte du Toit-Helmbold, “Winter in Cape Town is a season of culture, pampering, adventure, wining and dining, enjoying a variety of performing arts and relaxing next to the fire. From world-class spas to thrilling whale and shark tours, Cape Town provides a diverse and delectable offering to visitors and locals alike. This campaign will bring specials from Cape Town’s varied spectrum of entertainment venues, restaurants, cultural activities, outdoor adventures and family-friendly things to do. Our partnership with CityMob is in line with our focus to leverage the immediacy and reach of social media. Social media is at the core of our marketing strategy of unlocking the great offerings of the Mother City to both visitors and locals.”

The special winter offers will be shared with Cape Town Tourism’s 200 000 Facebook fans and Twitter followers, as well as CityMob’s community of more than 120 000 Facebook followers across four city-specific pages and one national page.

Du Toit-Helmbold says that Capetonians are an important part of Cape Town Tourism’s annual winter tourism focus. “The international traveller may have grown wise to Cape Town’s winter delights, but it’s the perfect time for the people of Cape Town to explore their hometown.”

Launched earlier this month, CityMob is a national, community-driven group buying and crowd-sourcing collective that shares unique offers on special experiences in and around Cape Town with its members.

“Partnering with Cape Town Tourism is part of our considered approach to providing consumers with the best their city has to offer,” says director of sales and marketing at CityMob, Luke Jedeikin. “Cape Town is a vibrant and growing city and with this partnership, we want Capetonians to better appreciate what’s amazing about living in the Mother City.”

CityMob sets itself apart from other group buying initiatives with its active online network of “mobsters”, a set of trusted and respected individuals who are “in-the-know and on-the-go” and who offer insightful advice about their city.

ENDS

For further information, please contact Cape Town Tourism PR and Communication Manager Skye Grove, skye@capetown.travel, +27 (0)21 487 6800 or see www.capetown.travel.

Released for Cape Town Tourism by
Rabbit in a Hat Communications
Tammy White
+27 (0)21 448 9705
+27 (0)73 202 5041
tammy@rabbitinahat.co.za

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