Cape Town Tourism manages the perception of the Mother City abroad – 2010 and beyond

Cape Town Tourism has partnered with a number of public relations organisations to proactively represent the Mother City abroad. The appointments will accurately meet the current demand for information and will assist in managing realistic perceptions of destination Cape Town and Cape Town as a 2010 FIFA World Cup host city.

The public relations partners are:

MTA Tourism Leisure - UK

Kleber Public Relations Network - Germany, Austria and Switzerland

World Wide Tourism (formerly known as Tourism Africa) - Netherlands, Denmark, Norway, Sweden and Finland

“The 2010 FIFA World Cup is Cape Town’s window of opportunity,” comments Cape Town Tourism spokesperson, Lianne Burton, “We are intent on sending out a clear message about what to expect in Cape Town during the 2010 FIFA World Cup, but we are also mindful that the most important driver for tourism is sustainability. Forging relations with invested partners in other regions is integral to the evolution of our industry’s success in the years ahead.”

Most countries who have staged mega-events warn of tourism slumps after the fans go home and Cape Town Tourism has mandated all their PR partners to adopt a sustainable outlook.

Cape Town Tourism’s PR partners are tasked with providing insight and research into public perception in their specialist market to assist in proactively managing information but also to counteract and correct negative slants and misperceptions.

The international PR network will also educate the industry about Cape Town’s products and packages, working in conjunction with wholesale operators in order to promote the destination. This will also encompass boosting trade engagements and developing leads through participation at international trade shows and other trade platforms. These opportunities will help Cape Town gain visibility in operators’ window-fronts and on their websites by providing marketing material, and a link to the destination through Cape Town Tourism’s website

For more information on Cape Town Tourism, the 2010 FIFA World Cup, and Cape Town Tourism’s partners; as well as to book accommodation and/ or activities in Cape Town visit, email or call +27 21 487 6800.


Released for Cape Town Tourism by                                                    

Rabbit in a Hat Communications                                                      
Tammy White                                                                                  
+ 27 21 447 3198                                                                                  
+27 73 202 5041                                               

For further information about Cape Town Tourism, please contact spokesperson for Cape Town Tourism
Lianne Burton                                                                                                                         
+ 27 21 487 6804

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