Cape Town Tourism embraces e-marketing with improved efficiency
A sophisticated e-marketing roll out is part of Cape Town Tourism’s increased service offering to both its members and the visitors who use Cape Town Tourism’s website and Visitor Information Centres prior to and during their trip.
In the lead up to 2010, Cape Town Tourism is upgrading technological resources to allow swifter access to information about accommodation, tours, activities, transport etc… through a centralized database, a user-friendly website and a series of convenient touch screen portals, which are both stand alone (in areas like Kirstenbosch Gardens and Cape Point) and an integral unit at many of the Visitor Information Centres.
The first phase of Cape Town Tourism’s new-look website www.capetown.travel was launched on 15 December 2008. The new site offers vastly improved interfaces and is presented in a fresh, easy to digest format. The site is W3C compliant so as to be highly competitive through to 2010 and beyond. Cutting edge features ensure high level efficiency and maximum productivity across the web. The new sites’ URL ends in .travel - an extension shared only by accredited travel organizations worldwide.
Phase two of the newly recreated site launches at the end of February, when full accessibility to all of Cape Town Tourism’s members will be activated. This will ensure broad-spectrum search of over 900 accommodation, restaurant, tour, activity and transport services in the greater Cape Town area.
A key feature of the site is the human contact point. Users can interact with information on a number of platforms. There are blogs, a Flickr pic of the day, an itinerary planner, maps, events calendar, a Top 100 places in Cape Town section and lots of competitions and specials to interact with. The site is fully configured to act as a platform for social media such as RSS feeds, twitter, YouTube, etc…
”There is a very strong shift towards online as a resource for gathering information on travel” comments Cape Town Tourism CEO, Mariëtte du-Toit Helmbold. “It is now recognised that the internet is the second biggest tool for used by people considering a destination prior to booking their trip. Many internet users visit travel aggregators to find the best deals. Citizen journalist sites gather unfiltered information from those who have been there and done it and are a particularly resource with travelers under 35. We have noted these trends and believe that the new Cape Town Tourism site will provide web-users with a reliable resource that meets all their needs.”