Cape Town Tourism appoints USA agency on the back of the FIFA World Cup
Following a Statistics South Africa report on visitor numbers during the 2010 FIFA World Cup™, Cape Town Tourism has joined forces with a United States travel communications agency to increase the city’s media presence in the United States.
The report noted a marked increase in visitors from the US and South American countries, as well as from the UK, Australia and Germany. The top three markets were the USA, up from 22 573 visitors in June 2009 to 44 894 in June 2010; the UK, up from 35 636 to 40 903; and Australia, up from 6 313 visitors in June 2009 to 16 106 in June 2010.
To this end, Cape Town Tourism has appointed the services of a travel PR agency in the USA, Imagine Communications, who will foster closer ties with travel journalists on behalf of Cape Town Tourism and, very importantly, secure and nurture new tourism trade relations between the United States and Cape Town.
Gabriele Klink, owner of Imagine Communications says, “We are thrilled and excited to represent one of the most iconic destinations in the world. Our goal will be to take advantage of the amazing coverage generated for Cape Town during the World Cup and continue to grow arrival numbers from the US. This is the perfect time to push Cape Town in the US market and to leverage the awareness of the destination in the minds of American travelers.”
Imagine Communications is based in New York and brings to the table an exceptional network of trade and media relations in the US, years of destination marketing experience, as well as a dedicated team that consists of highly knowledgeable staff; including the previous marketing and communications manager for South Africa Tourism in the US market.
CEO of Cape Town Tourism, Mariëtte du Toit-Helmbold, is enthusiastic about this new partnership. “Investing in communications partners in our key source markets is crucial to Cape Town’s success in the years to come. We look forward to the insight they can give us on what their markets are looking for when travelling and being our eyes and ears on the ground. Moreover, we anticipate greater opportunities to build ties with those overseas operators and agents that will assist us in strategically growing our tourism arrivals base. Managing expectations is essential to the overall visitor experience and this new PR agreement will help us bridge our communications into an absorbent, intelligent and highly organised US marketplace.”
For further information about Cape Town, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, firstname.lastname@example.org, +27 (0)21 487 6800 or see www.capetown.travel.
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