Cape Town Tourism and WWF join hands for Earth Hour
Earth Hour, Saturday, March 27, 20h30 to 21h30
Cape Town Tourism, in partnership with WWF (World Wildlife Fund) and the FBI (Fun Ball Initiative), are hosting a glow-in-the-dark Beach Soccer Tournament at Muizenberg Beach from 14h00 on Saturday, March 27, as part of the FBI’s Beach Sport Spectacular, which runs till March 30, 2010.
Earth Hour is a major awareness-raising effort concerning climate change and energy efficiency. It will see people around the world joining forces for the future of the planet via one simple gesture; switching off their lights for one hour, from 20h30 on March 27.
The Beach Soccer Tournament at Muizenberg Beach will involve 80 children from Vrygrond and Delft in an enthusiastic display of beach soccer, which will culminate in a semi-final and final played during Earth Hour. The San Soka tournament will be run with group stages and knock-out rounds leading up to finals. Spectators will be encouraged to support the teams from the sandy sidelines and the elevated promenade above the playing area.
As Earth Hour approaches, supporters will be given candles to join in on the event. A referee’s whistle will signal the start of Earth Hour and the final game will be played with a glow-in-the-dark ball and luminous goal posts and pitch.
Cape Town Tourism CEO, Mariette du Toit-Helmbold, says: ‘I would like to invite young and old Capetonians to join the millions worldwide in support of action against climate change. Please also visit www.wwf.org.za to pledge to reduce your own carbon footprint.”
“Cape Town will join cities such as Los Angeles, Las Vegas, London, Hong Kong, Sydney, Rome, Manila, Oslo, Warsaw, Lisbon, Singapore, Istanbul, Mexico City, Toronto, Dubai and Copenhagen in switching off its lights for Earth Hour. Collectively we can send a powerful message that individuals, businesses and communities around the world can work together to resolve the issue of global warming.”
The worldwide “switch off”, a global initiative of the WWF, aims to get millions of people in cities across the world to turn off their lights for one hour, in a demonstration of support for determined international action on climate change.
For more information on the Beach Soccer Tournament at Muizenberg Beach, please contact Cape Town Tourism at email@example.com.
For more information on WWF’s Earth Hour, please contact firstname.lastname@example.org.
Members of the media who wish to attend the Beach Soccer Tournament are requested to email Tammy White at email@example.com, or call +27 (0)21 447 3197.
For further information about Cape Town Tourism, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove on firstname.lastname@example.org, or +27 (0) 21 487 6800.
Released for Cape Town Tourism by:
Rabbit in a Hat Communications
+27 (0) 21 447 3198
+27 (0) 73 202 5041