CAPE TOWN TOURISM AND THE BIG ISSUE CROWDSOURCE FOR VISITOR GUIDE

April 13, 2010

Cape Town Tourism has partnered with the local edition of The Big Issue to produce a Your Guide to Cape Town A-Z supplement, to be included in The Big Issue’s 2010 FIFA World Cup™ special edition; available for three weeks from June 11, 2010.

The Big Issue plans a bumper print run of 25 000 to cater for the increased readership during the period.

“The Big Issue provides employment to more than 400 vendors. They, in turn, support some 1500 people. The vendors are ideally positioned to be tourism ambassadors and The Big Issue has a solid, instantly recognisable status internationally. We feel certain that this useful guide will push up sales and directly benefit these people during the 2010 FIFA World Cup™,’ says Cape Town Tourism CEO, Mariëtte du Toit-Helmbold.

In creating the guide, Cape Town Tourism and The Big Issue are calling on the people of Cape Town to send in their suggestions across a variety of themes. The themes will be released on social networking sites Facebook and Twitter every two days and Capetonians are encouraged to suggest attractions 2010 FIFA World Cup™ visitors should experience in their city.

Themes include; Cape Town Mahala, Comedy Music and Book Clubs, Sports and Active, Spoken Word and Slam Poetry, Responsible Tourism, Restaurants and Wineries, Green CT, Kids, Teen and Family, among others.

Capetonians can send in their suggestions between March 29 and May 10 2010.
To send a suggestion, visit The Big Issue South Africa Facebook page, email magazine@bigissue.org.za, or tweet your suggestions to @BigIssueSA on www.twitter.com/BigIssueSA.

ENDS

For further information about Cape Town Tourism, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove on skye@capetown.travel, call +27 21 487 6800 or visit www.capetown.travel

Released for Cape Town Tourism by
Rabbit in a Hat Communications
Tammy White
+27 (0) 21 447 3198
+27 (0) 73 202 5041
tammy@rabbitinahat.co.za

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