Cape Town to host the third annual E-Tourism Africa Summit with special guest Jesse Desjardins

The Mother City is set to host the annual E-Tourism Africa Summit, taking place at the Cape Town International Convention Centre on October 25 and 26, 2010. The third E-Tourism Africa Summit to be hosted in South Africa, this two-day online tourism conference and travel technology exhibition is aimed at developing online tourism with a focus on e-marketing, travel distribution and sales, social networking and new media.

The country sponsor of the 2010 event is South African Tourism and the city sponsor is Cape Town Tourism. Guest speakers include representatives from international travel giants TripAdvisor and Expedia, lifestyle and travel social network WAYN, and international digital strategist Jesse Desjardins. Desjardins has spent the last four years trotting the globe, consulting for clients throughout the advertising and tourism industry. Fresh from Paris, he brings insight into what the biggest brands are doing online, and how we can embrace social media as the biggest marketing opportunity of our time.

While in Cape Town, Desjardins will complete a project entitled “72 Hours in Cape Town” in which he will relate his experiences in the Mother City to his global following on Facebook and Twitter. Desjardins has just completed “72 Hours in Jordan”, during which he travelled through the desert by hot air balloon, visited ancient sites and floated in the Dead Sea. He also completed a similar project in Denmark. (

Cape Town Tourism and South African Tourism are also hosting the first-ever filming of the Cape Town landscape and cityscape in 3D. The groundbreaking 3D footage will showcase the city like it’s never been seen before, and will be used at local and international media and trade platforms in the future.

Damian Cook, CEO of conference organisers E-Tourism Frontiers, said that online marketing has moved beyond just having a website, to using the internet to help convert online interactions into sales.

Cook says, “Companies must have conversations with their customers and encourage consumers to recommend, post comments, photos and videos about their tourism experiences. The power of Facebook, Twitter and TripAdvisor to influence consumers looking for travel options is enormous – it used to be word of mouth that led the way – this is now changing to word of mouse.”

An ITB World Travel Trends Report 2009 found that travel trips being booked online are rising by about 15% per year. The number of people gathering information about holiday trips online is also rising, and traditional travel agencies continue to lose clientele in favour of online intermediaries.

Demonstrating the power of social networking, Cape Town Tourism’s I ♥ Cape Town Facebook fan page hit the 100 000 mark by turning 2010 FIFA World Cup™ soccer fans into fans of Cape Town. Cape Town Tourism uses Twitter, YouTube, and Flickr to communicate and interact with travellers and potential visitors.

Mariëtte Du Toit-Helmbold, CEO of Cape Town Tourism, says, “Cape Town Tourism has fully embraced e-marketing as a direct, affordable, future-fit way to reach the traveller immediately and directly through a variety of touch points. It has been incredibly successful for us and we find it a creative, exciting platform to represent brand Cape Town too.”

If you own a tourism business and are serious about your future, don’t miss this major online travel event featuring a lineup of top international speakers, demonstrations of 3D technology for wildlife and tourism broadcasting, as well as presentations on a range of locally available solutions and services to get your tourism products selling online.

Standard registration costs R2 556 per delegate, inclusive of all sessions, seminars, lunches and refreshments.

For full information and to register online, visit Alternatively, email or call Elizabeth at E-Tourism Frontiers on +254 727 532 250.


For further information, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove at or +27 (0)21 487 6800, or see

Released for Cape Town Tourism by
Rabbit in a Hat Communications
Tammy White
+27 (0)21 448 9705
+27 (0)73 202 5041

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