Cape Town Stadium operator announces test event and two annual sport event initiatives

Cape Town, 18 December 2009 – Thousands of Capetonians and soccer fans will finally be able to experience the magnificence of the city’s R4,5 billion Cape Town Stadium as the first event of the inaugural programme is hosted by the City of Cape Town. 

The City of Cape Town, as part of it’s “readiness programme” for the 2010 FIFA Soccer World Cup, will host the first soccer match to be played at the stadium – and fitting to the occasion, the two top Premier Soccer League teams of Cape Town, Ajax Cape Town and Santos, will complete head on in what promises to be a spectacular performance.

The eagerly awaited opening event will have a limited capacity of 20,000 spectators. Says SAIL Stadefrance Operating Company Executive Chair, Morne du Plessis – “the purpose of the inaugural event is to test the readiness of the stadium, its systems and processes which is part of the operating company’s incremental readiness strategy.  As the first event of this nature in the Cape Town Stadium, we ask for support from the local community – we will as far as possible try to minimize the impact on residents in the area – one of the main reasons for limiting the number of spectators at the first event.  This is an exciting milestone for the City of Cape Town, soccer supporters and the community at large and we are proud to be associated with the event” .

Whilst a maximum of twenty thousand tickets will be offered for sale, prices have been tiered at a very affordable R30 and R50 to allow all Capetonians the opportunity to experience this historic event.  CEO for SAIL Stadefrance , Purshoth Chetty, yesterday encouraged Capetonians and its visitors to support the opening event and be part of a significant Cape Town milestone and to celebrate a massive achievement on behalf of the City of Cape Town. He also urged spectators to book early as no tickets will be available for sale on the event day and expectations are that tickets will be sold out within days of going on sale.

The event promises to showcase what is considered to be the most beautiful stadium in the most beautiful location in the world by two of the city’s favourite teams.

SAIL STADEFRANCE INTRODUCES ANNUAL SPORT EVENT FESTIVALS FOR CAPE TOWN STADIUM

The Ajax Cape Town and Santos match is the first event marking the launch of the “Cape Town Stadium Soccer Festival”.  Says du Plessis “this event is so much more than a soccer match – there will be participation from local musicians and artists and we intend to build on the event each year, creating an annual event at which soccer can be celebrated in Cape Town.

In February the “Cape Town Stadium Rugby Festival” will launch during the second Cape Town Stadium test event, planned for the 6 February 2010.  This event will see a Boland Invitational 15 side play against the Vodacom Stormers.  The festival will also host a match between the SA 10’s Legends vs International 10’s Legends – promising to be an exciting curtain raiser to the main match. 

Jean Louis Romain of SAILStadefrance – a joint venture between South Africa’s SAIL and France’s Consortium Stadefrance, says they are extremely excited at the prospect of operating this world class multipurpose venue through the synergy of its event and stadium management expertise and eagerly looks forward to assisting the City of Cape Town in making its most expensive asset sustainable and one of which it can be proud. He states “the stadium has been designed as a multi-purpose stadium and is able to incorporate rugby and soccer matches, as well as live entertainment and concerts.  The “test” events have been designed to allow us to test all of these uses as well our events management plans and will be ideal for us to ensure we have sound operating systems to make attending an event at the Cape Town Stadium a memorable experience”.

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