Cape Town set to be the lifestyle capital of the first African FIFA World Cup

Much speculation about the 2010 FIFA World Cup in South Africa stems from the fact that there is no precedent for an African World Cup. So what can would-be visitors expect from Cape Town?

Many people refer to the Mother City as a soft landing into Africa – surprised by how cosmopolitan, sophisticated, beautiful and visitor friendly Cape Town is. The cosmopolitan and the African weave in and out of Cape Town’s cultural landscape – the result is a truly authentic city. Transport, road infrastructure, security and hotel upgrades are on track to ensure logistical flow, but the energy, passion and spirit of Cape Town’s population is likely to carry the mood in the stadiums and fan parks. “Capetonians are very spontaneous,” laughs Cape Town Tourism CEO, Du-Toit Helmbold, “it only takes a big game and a couple of vuvuzelas to launch a fantastic celebration.”

Mariette du Toit-Helmbold, points out that the atmosphere of the 2010 FIFA World Cup is likely to be quite different to Germany’s 2006 event. “Our fans are brightly dressed, passionate and highly energetic. An entire culture of African-style clothing and accessories are essential to any supporter’s kit here. There is likely to be a lot of noise but anyone who has ever been to an African soccer game will also know that the atmosphere is electric!”

Cape Town will be in the middle of winter and although a beautiful time to visit, winter in Cape Town does come with bouts of rain and a bit of wind. Despite the many perfect blue-sky days in between, an average daytime temperature of 18°C and seven hours of sunshine, visitors should not rely on beach weather. Nevertheless, there are plenty of diversions. “In winter, Cape Town is all about lifestyle, great food, award winning wines and nature,” says Du Toit-Helmbold. “Many of the region’s chefs are internationally trained and five of our restaurants currently feature on San Pellegrino’s World’s 100 Best Restaurants List. It is an entertainment rich city surrounded by diverse attractions and regions where you can dive with sharks, get up close and personal with whales, tour the many wine routes and explore the rich natural environment of the Cape Floral Kingdom.”

The geography of the city is dominated by the central Table Mountain National Park and fringed by a dramatic ocean.  It takes less than one hour (by car) to move between world-class shopping at the V&A Waterfront and a fireside lunch on a wine farm. In less than twenty minutes, one can go from a hike in an indigenous forest to a heritage museum in the city centre or swinging to the sounds of Cape Jazz on a Jazz Safari with some of Cape Town’s local musicians.

Further treats await visitors wishing to extend their visit to Cape Town with exploring the Western Cape region’s seaside towns, farmland getaways, quaint historical villages, dramatic mountain passes and endless Cape hospitality – all within two to seven hours from the city.

Visitors are advised to use only accredited resources when booking accommodation, services, travel and tours. For comprehensive information about Cape Town, answers to all your questions and options on where to stay and what to do, visit Cape Town Tourism’s call centre can be reached on +27 21 487 6800 or email them on

Released for Cape Town Tourism by
Rabbit in a Hat Communications
+27 21 447 3198
+83 414 0552

For further information about Cape Town Tourism, please contact
Mariette du Toit-Helmbold
Cape Town Tourism CEO
+ 27 21 487 6800
+83 225 5955

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