Cape Town on a countdown to 2010

Cape Town’s 2010 FIFA World Cup preparations have been given the thumbs up by FIFA Chairman, Seb Blatter. Cape Town Mayor, Helen Zille, affirms that progress on the Greenpoint Stadium, South Africa’s most beautifully located stadium, is good. Concrete works are close to completion and outsourced components well underway in Germany and Poland. The next stage will see the roof and façade completed as well as the installation of the grass pitch and stadium seating, which will accommodate up to 68 000 people.

“Our planning for the fan park, fan mile and public viewing sites is reaching completion and we are now entering the implementation phase, in which we will be putting out tenders for service providers,” says Zille, “We are working closely with the South African Police Service on the safety and security aspects, the disaster management and emergency services have been reviewed and adequate resources will be made available to ensure that 2010 will be a safe and successful event.”

The final draw is also being hosted by Cape Town on 4 December 2009, an event which is bound to attract plenty of media attention for Cape Town – the acknowledged party and lifestyle capital of the 2010 FIFA World Cup.

A total of nine matches will be played at The Greenpoint Stadium, but Fan Parks are planned for a number of sites in nearby and outlying areas to accommodate the expected 350 000 or more soccer visitors to Cape Town.

Cape Town’s hotel and infrastructure planning scored well with FIFA. Tourism businesses in Cape Town is on full alert with nine new hotels raising capacity by 45%. There are currently 1134 accommodation establishments in central Cape Town offering a total of 21 094 beds, with a further 26 021 beds in close proximity. The goal is to offer 57 247 beds by 2009 and close to 70 000 within a two hour radius by 2010. Extensive upgrades to the international airport, train station and road system are currently underway.

Cape Town Tourism CEO Mariëtte du-Toit Helmbold summarises the expectant mood; “With less than two years to go to the 2010 FIFA World Cup, the eyes of the world are upon us. We have entered the most opportune time in tourism our country and city have ever seen.”

Cape Town has also recognized that the 2010 event offers a challenge to the environment. To this end a Green Goal Programme has been instated to ensure that the World Cup event proceeds along sustainable lines. Recycling, carbon emissions, water conservation and renewable energy resources are key features in a rollout of 43 projects intended to constitute the span of work to be undertaken by the 2010 Environment Work stream.

“This is the single biggest marketing opportunity for our country and our city and we must ensure that we capitalize upon it to establish a sustainable and excellent tourism legacy,” says du Toit-Helmbold.

A series of events are being staged in the Mother City in the run-up to the World Cup as the stage is prepared for the biggest party Cape Town has ever thrown.

“Visitors and Capetonians can join in the excitement and enjoy the legacy of this event in the run up and beyond 2010 - from the great public open spaces and venues created; to improved infrastructure and public transport,” concludes du Toit-Helmbold. “There has never been a better time to visit or live in Cape Town.”


Released for Cape Town Tourism by
Rabbit in a Hat Communications
Contact : Sascha Polkey
+27 21 447 3198
+27 83 414 0552

Cape Town Tourism
Contact : Mariette du-Toit Helmbold (CEO)
+ 21 27 487 6800
+27 83 225 5955

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