Cape Town is TripAdvisor Travelers’ Choice best destination

The world’s most popular customer-driven traveller advisory site, TripAdvisor, has given Cape Town a new reason to celebrate its tourism status by naming it the No.1 destination of the Top 25 Destinations in the World in their 2011
Travelers’ Choice Awards

The annual award recognises the people’s choice of destinations from around the world, following a poll conducted among travellers and TripAdvisor users. After being placed 25th in 2010, Cape Town has trumped traditional travel cities like Paris, France (placed fourth), London, United Kingdom (eighth) and Rome, Italy (seventh) to take the top spot.
Says Cape Town Tourism CEO Mariëtte du Toit-Helmbold, “We are positioning Cape Town as a challenger brand and one of the world’s new and exciting cities. Cape Town tells an authentic story and captures the hearts and imaginations of a world bombarded with choice and homogeneity. The Mother City is iconic, complex and multifaceted. As much as there is beauty, there is diversity and personality. There is still room for the unexpected and the spontaneous. This award suggests that this is what today’s traveller is searching for. We are honoured to have been chosen and endorsed as the top choice by the very people who are most passionate about travel. We look forward to welcoming more Cape Town fans.”

Challenger tourism brands were high on TripAdvisor’s top destination list, with Sydney, Australia (second), Machu Picchu, Peru (third) and Rio de Janeiro, Brazil (fifth) all making it into the top five spots.

With over 20-million members and a Facebook following of 96 058, TripAdvisor described Cape Town as “glistening at the southern toe of the African continent”.


For further information, please contact Cape Town Tourism PR and Communication Manager Skye Grove,, +27 (0)21 487 6800 or see

Released for Cape Town Tourism by
Rabbit in a Hat Communications
Tammy White
+27 (0)21 448 9705
+27 (0)73 202 5041

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