Cape Town gears up for the J&B Met this weekend
The 35th annual J&B Met is set to take place at Kenilworth Racecourse on Saturday, January 28, 2011.
The event draws over 50 000 people together each year, from designers, fashionistas, socialites and celebrities to über-stylish citizens and horse racing enthusiasts, to see South Africa’s top horses compete over 2 000 metres for the R2.5 million prize.
This year’s theme “Made Different” challenges the haute coutre associated with this event, instead requiring attendees to use old, recycled materials and remodelled fashion items to create their outfits.
Skye Grove, communications manager at Cape Town Tourism, says, “The J&B Met is one of the signature events on Cape Town’s calendar. Not only is it one of Cape Town’s biggest summer parties, but it generates more than R65-million for the Western Cape economy. The theme encourages people not to waste, but to see the beauty and many uses of seemingly obsolete items.”
Grove says they applaud the efforts of the J&B Met team to conserve the environment around the Kenilworth Racecourse by donating a percentage of ticket sales towards funding the Kenilworth Racecourse Conservation Area. “It is home to a number of protected plant and wildlife species, including 22 Red Data list species nearing extinction. These two major aspects of the event echo our thinking behind Responsible Tourism and giving back,” she says.
This year sees Cape Town Tourism’s first package deal being launched for the J&B Met. Together with group buying website UbuntuDeal, Mango airline and the Southern Sun Newlands, Cape Town Tourism is offering return flights between Johannesburg and Cape Town, two nights’ accommodation, as well as transfers and tickets to the J&B Met for only R2 479 per person sharing.
“This package deal not only offers the best in travel, but is also excellent value for domestic visitors wanting to travel to Cape Town to attend the event,” says Grove. “In terms of the domestic market, Cape Town Tourism’s event strategy for 2012 focuses on short city breaks packaged around events. We are partnering with the airline and the broader tourism industry to launch great Cape Town event travel deals, particularly around our winter events calendar. With these packages we continue to demonstrate that Cape Town is easily accessible and a great place to visit any time of the year for many
For further information, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, firstname.lastname@example.org or see www.capetown.travel.
Released for Cape Town Tourism by Rabbit in a Hat Communications, Tammy White, +27 (0)21 448 9705, +27 (0)73 202 5041, email@example.com.