Cape Town Tourism - Table Mountain

Cape tourism agencies take small hospitality business owners to INDABA 2010

In the lead up to the 2010 FIFA World Cup™, foreseeing the demand for tourism offerings increase, Cape Town tourism officials have been working in partnership with hospitality SMME members to prepare them for their “World Cup Peak Season”.

Assistance with product differentiation, brand building and marketing helps these businesses to optimise their exposure at a national and international level, while Cape Town Tourism also offers short courses, such as the Intermediate Business Management course, to further support and educate members.

This year, at the biggest hospitality marketing platform in the country – INDABA 2010, Cape Town Tourism and Cape Town Routes Unlimited will take a select group of small and medium enterprises to showcase their unique offerings, including:

African Gill Can Do Tours – a small Cape Town based company offering tours that extend throughout South Africa and the African continent.

AKT Tourism specialises in tours around the Western Cape, transport and transfers to and from the airport, as well as assistance with self-catering accommodation
bookings.

Camissa Tourism and Marketing specialise in township offerings – mainly township, gospel and diski (soccer) tours. They also work closely with township service providers
and facilitate marketing initiatives.

Drive Buddi Transfers and Tours focus on accommodation, tours and transfers for hassle-free corporate travel, leaving the traveller to concentrate on work.

At Hippo Homestead B&B visitors can experience South African culture and music, cuisine and wines in a homely environment. Hippo Homestead B&B also offers a personalized shuttle service and arranges personalized trips on request.

Makwasa Tours provides travellers with stylish and comfortable tour services while on route through the wilderness, rural regions, and townships.

Oemies Tours specialise in the historical and social values of the Cape Flats, incorporating the Islamic and Cape Malay culture. The tour includes areas
characteristic of the Cape Malay culture – the Cape Flats, Bo-Kaap and District Six.

And lastly, Somoho Tours offers airport transfers & shuttle services with tour packages including Peninsula, Cape Point, Winelands, Hermanus whales, or specialist tours
such as golf or shark cave diving.

“We are very excited about showcasing these companies at INDABA this year,” says Cape Town Tourism CEO, Mariette du-Toit Helmbold, “They all offer distinctly South
African tours – tailored for different tastes, and they offer services that are highly personalised and absolutely world class. INDABA is the perfect platform to give these
smaller guys a real chance at benefitting from the World Cup and to show everyone the diversity that Cape Town has to offer!”

ENDS

For further information about Cape Town Tourism, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, skye@capetown.travel, +27
(0)21 487 6800.

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