Cape Argus Pick n Pay Cycle Tour a boon for city coffers

According to race organisers, the Cape Argus Pick n Pay Cycle Tour is set to contribute approximately R400-million to the Western Cape economy. Much of this spend will directly benefit tourism, with increased spending on air fares, accommodation, restaurants, shopping, entertainment and extended stays in the host city – Cape Town.

It is estimated that 35 000 cyclists will participate in the race this year, while 80 000 enthusiasts are expected to attend the Cape Argus Lifecycle Expo running at the Good Hope Centre from March 11 to 13, 2010. Of the 35 000 registered cyclists in this year’s race, an estimated 2 500 of these are from overseas, while 68% of expo visitors will be from out of town (national and international visitors).

The Cape Argus Pick n Pay Cycle Tour has steadily grown a reputation with international celebrities with positive spin-offs for brand Cape Town. The big buzz in 2010 is the enrolment of über-cyclist and celebrity Lance Armstrong. Celebrities who have participated in the race over the years include Miguel Indurain and Matt Damon, while big names taking part in this year’s race are Gabriella Sabatini, Hugo Porta, Francois Pienaar and Bob Skinstad. The Cape Argus Pick n Pay Cycle Tour is now a year-round operation with an international marketing strategy. Cape Town Tourism further supports promotion of the race through numerous international trade shows and network partners.

“The growing numbers and precise organisation of the Cape Argus Pick n Pay Cycle Tour is proof yet again that Cape Town is the perfect destination in which to hold a sporting event,” says Cape Town Tourism spokesperson, Lianne Burton.

In the days ahead, Cape Town Tourism advises cyclists to wear a helmet, obey traffic rules, ride in single file, indicate their intentions and remain aware of motor vehicles at all times. Riders are also cautioned to avoid using an iPod or phone while riding, drink lots of liquids and wear sun screen.

The Cape Argus Pick n Pay Cycle Tour organisers appeal to all residents in Muizenberg, St James, Kalk Bay, Clifton, Bantry Bay and Sea Point not to park along the Main Road on the race day, and for all Capetonians to be aware of, and patient with, cyclists in the run up to race day.

Visitors not participating in the Cape Argus Pick n Pay Cycle Tour should plan their route carefully on Sunday, March 14, as many road closures are planned around the event. More information on exact road closures can be found at:

Says Burton, “Cape Town Tourism would like to take this opportunity to welcome all participants to one of the Cape’s greatest events, on one of the world’s most beautiful race circuits, and to wish them the very best for the big day. We ask that cyclists and residents co-operate with each other over the next few days and that our visitors enjoy Cape Town to its fullest at this exceptional time of year.”


For further information about the Cape Argus Pick n Pay Cycle Tour visit or call Cape Town Tourism on +27 (0) 21 487 6800.

For more information on Cape Town Tourism please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, on email,, or call +27 (0) 21 487 6800.

Released for Cape Town Tourism by
Rabbit in a Hat Communications
Tammy White
+27 21 447 3198
+27 73 202 5041

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