Cape Town Tourism launches first Mobile Visitor Information Vehicle in Africa at WTM Africa 2014
Meeting visitors where they are
The specially-adapted, Cape Town Tourism-branded vehicle will be stationed at events, high visitor traffic areas and anywhere it is otherwise needed in a bid to meet travellers – and locals – wherever they are when needing information and booking assistance.
Globally there is less and less of a focus on bricks and mortar visitor centres, as a digitally-minded generation of travellers habitually receive information where they are instead of going out to seek it.
Says CEO of Cape Town Tourism, Enver Duminy; “We have tracked a rising trend of visitors and would-be visitors using our online portals to access information about Cape Town. It is this call for mobility and ease of access that has inspired our move to create a personal interface that will be able to assist Capetonians and visitors at gatherings or in spaces where there is sudden seasonal traffic.”
Features and functionality
The Mobile Visitor Information Vehicle will be manned by informed Cape Town Tourism hosts and has a built-in office, to assist visitors in making a booking for any of our member products and SANParks establishments. Visitors can also buy tickets for events and shows via Computicket and Webtickets. The attractive chill-out area, featuring locally designed chairs and tables, will offer free Wi-Fi to all visitors engaging with the vehicle. An LCD screen will showcase elements of Cape Town and feature detailed maps. The Official Cape Town Visitor’s Guide will also be available for free, along with many other useful brochures, cleverly displayed on the inside of the open back doors of the van.
The choice of a Mercedes Panel Van was deliberate as its Blue EFFICIENCY package optimises fuel consumption and reduced emissions, whilst boasting eco gear manual transmission and a diesel filter. The entire operations element of the unit will be solar powered, emphasizing once again the importance of Responsible Tourism.
Thando – loving Cape Town
The vehicle is affectionately named Thando, which, in the local African language isiXhosa, is the word for love.
Thando’s first journey will begin on 9 June with a Western Cape road trip, that fans can follow on Cape Town Tourism’s Facebook page and Twitter account @CapeTownTourism. Prizes will be given to people who can correctly guess where the vehicle is each day, with one person winning an actual road trip in Cape Town when Thando’s journey ends on 27 June 2014.
For more information and to follow #Thando visit:
Released for Cape Town Tourism by Rabbit in a Hat Communications,
Tammy White, +27 21671 2640, +27 73 202 5041, firstname.lastname@example.org.