CAPE TOWN CALLS ON RESPONSIBLE TOURISM SUPPORTERS TO VOTE AT INDABA 2013
9 May 2013
Delegates at this weekend’s Tourism Indaba will have a chance to contribute to the future sustainability of tourism in Cape Town by voting for the beneficiary of a development prize to be awarded by the City of Cape Town and Cape Town Tourism.
The Responsible Tourism Tree at Indaba 2013 showcases four tourism projects that need help in expanding their fledgling Responsible Tourism efforts.
The winner of the Responsible Tourism Tree will receive R20 000 in funding from the City of Cape Town and a further R15 000 in marketing support from Cape Town Tourism in order to take their Responsible Tourism project to the next level.
How to Vote
Tourism Indaba attendees should bring a business card to the City of Cape Town stand (DECF13) on Saturday, 11 May between 16h00 – 17h00. The business card will be exchanged for a project-specific voting leaf – as denoted by its colour. As votes increase throughout the hour the colourful Responsible Tourism Tree will blossom and the winner will begin to emerge.
The winning project will be announced on Sunday, 12 May at the Cities at Indaba conference.
The four shortlisted candidates are:
Imizamo Yethu Tours is located in Khayelitsha and offers school groups and leisure visitor’s educational and entertaining tours of Khayelitsha Township, the Cape Peninsula and City Centre. A walking tour of Khayelitsha currently includes visits to the pensioner’s project, primary school, housing developments and shebeen, amongst other things; however, the owner of Imizamo Yethu Tours, Mr. Mzukisi Lembeni, would like to expand his operations in Khayelitsha to include more tourist activities and thereby employ more local people.
If they win, Imizamo Yethu Tours will set up an official office from which to operate the business, create a township museum where the history of the township will be on show, open a kitchen that offers truly African food made by local cooks, as well as organise a craft market that showcases and sells the works of ladies from the community.
SEED (Schools Environmental Education and Development) is a non-profit organisation that primarily works at transforming learning environments through permaculture.
SEED facilitates a national schools program at 34 schools across the country that aims to fill learner’s tummies and educate children about the ecosystems that support them. SEED is also ‘growing’ the Rocklands Urban Abundance Centre in Mitchells Plain. The centre functions as a Sustainability Learning Centre. It is a hub for environmental learning, permaculture demonstration and community enterprise. Projects that run from the centre include broader Schools Education, Accredited Youth Training, Gourmet Mushroom growing and a
Sustainable Homes program that sees 110 Mitchells Plain homes starting food gardens.
SEED currently runs tours, but winning the prize would mean they could drive more awareness in the media and the tourism industry about coming to do the tour and will develop an interactive ‘take home’ map that includes educational information.
The Tourism Community Development (TCD) Trust was formed in 2004. It is comprised of a range of tourism related companies working collectively to create meaningful changes in the daily lives of previously disadvantaged communities. The TCD Trust focus on green building, the upgrading of surrounding environments and introducing communities to environmental, social and educational groups. They also host children from these communities on excursions designed to expose them to the beauty of their own city and give them access to cultural exchanges with locals and international visitors.
The TCD Trust is a member of the City of Cape Town’s RT pilot project.
The prize money and support would be used to develop projects of urgency, which, at the moment, includes funding towards the new Sports Centre in Heideveld and the upgrading of the Red, Green and Gold Educare Centre in the Marcus Garvy Informal Settlement.
Uthando (Love) South Africa is a non-profit, non-government organisation with a certificate from Fair Trade in Tourism. The aim of Uthando is to raise funds and other forms of assistance for community development projects in South Africa and one of the ways that they do this is by offering community tours in townships. Uthando offers tailor made, interactive cultural tours visiting projects that receive funding and other forms of assistance from Uthando and its benefactors.
If Uthando (Love) South Africa wins they will kit out the Better Choice Gumboots Dance Project so that they can attract more business. They will also offer a scholarship for a student at Dance for All, a company which provides children in historically disadvantaged communities with the opportunity for enjoyment, empowerment and self-improvement through dance.
For further information, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, +27 21 487 6800, email firstname.lastname@example.org or see www.capetown.travel.
Released for Cape Town Tourism by Rabbit in a Hat Communications, Tammy White, +27 21 671 2640, +27 73 202 5041, email@example.com.