“Camp I Am” school holiday programme finale

While the 2010 FIFA World Cup™ has provided endless sporting excitement over the last month, it has also afforded South African students a month-long holiday – yet at a time when most parents and caregivers are unable to take extended leave. In response, the South African Business Coalition on HIV/AIDS (SABCOHA) has organised and implemented a learning programme for children aged six to thirteen in five underresourced communities across the country. These programmes have provided learners with a safe, educational and fun-filled environment and access to activities focused on life skills and HIV/AIDS education. Since the start of the FIFA World Cup™ in June, these programmes have reached almost 1 500 children collectively.

The “Camp I Am” school holiday programme saw some of South Africa’s premier youth organisations come together to offer daily activities that included academics, athletics, creativity, social- and life-skills education, as well as HIV/AIDS prevention. In partnership with SABCOHA, Soul City, loveLife, Dance4Life, PlaySoccer, and Operation HOPE have offered an exciting programme of problem-solving games, team building, youth-oriented activities, sports, dance, special events and celebrations.

In the Western Cape, “Camp I Am” in Mitchell’s Plein held their final celebration this Friday, July 9, at Spine Road High School. The finale was a showcase of what these 300 children have learned and experienced during the SABCOHA 2010 holiday programme over the past 19 days.

The programme is funded by the United States Centers for Disease Control and Prevention (CDC) with additional support from SABCOHA members BMW, Sasol, Xstrata Alloys, Mercedes Benz, Unilever, Dow and Edcon.

Cape Town Tourism CEO Mariëtte du Toit-Helmbold concludes, “This has been an excellent opportunity for our younger citizens to garner knowledge on one of the biggest issues facing their generation today, while having fun at the same time. SABCOHA and their partners initiated a great project which aimed to keep children off the streets for the duration of their extended holiday, and we at Cape Town Tourism are pleased to see this resource used effectively. We hope to work with organisations on more initiatives like this in the future, as we play our part in building the country and contributing toward social development.”


Released by Cape Town Tourism:
For further information about Cape Town, please contact Cape Town Tourism’s PR and Communication Manager Skye Grove, skye@capetown.travel, +27 (0)21 487 6800 or see www.capetown.travel.

Released for Cape Town Tourism by:
Rabbit in a Hat Communications, Tammy White, +27 (0)21 448 9705 or +27 (0)73 202 5041, tammy@rabbitinahat.co.za.

For further information about “Camp I Am” contact:
Kai Crooks-Chissano
SABCOHA 2010 World Cup Project Manager
+27 11 880 4821 or +27 (0)83 581 9014
Email kai@sabcoha.co.za or kaicc@telkomsa.net

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