A big year and a great new look for Cape Town Tourism
Cape Town Tourism demonstrated its readiness to welcome the world in style with the opening of a newly revamped Visitor Information Centre (VIC) in Burg Street. The clean, contemporary look of this centre is a prototype for future upgrades to Cape Town Tourism’s network of eighteen Visitor Information Centres across the City and, according to Belinda Van Niekerk, acting CEO of Cape Town Tourism, sends a strong message. “We are open; open for business, open-minded, open to a new experience as one of the world’s greatest hosts”.
Alderman Ian Neilson, Executive Deputy Mayor, City of Cape Town marked the official opening of the centre by cutting the ribbon and witnessing the champagne cork sabrage. Industry personalities, media and dignitaries including MEC for Tourism, Alan Winde and Chairman of Cape Town Tourism’s Board, Ian Bartes attended the opening ceremony.
“The opening of the new Cape Town Central Visitor Information Centre is a message to both our visitors and our citizens that we are ready to welcome the world. It’s a fresh, clean space, a space for visitors to call home; designed for safety and assistance - it’s their gateway to the splendour of Cape Town,” said Belinda Van Niekerk. The opening of the Burg Street VIC follows the recent launch of a dedicated VIC for Cape Town International Airport. With over 720 000 visitors annually to Cape Town Tourism’s network of VICs, the Centres play a vital role in shaping tourism experiences while visiting Cape Town.
Information and planning is crucial to maximising visitor experiences and extending stays in a long-haul destination. Alderman Ian Neilson, Executive Deputy Mayor, City of Cape Town said that the city anticipates four out of five of the 450 000 expected visitors to South Africa will visit Cape Town during the FIFA World Cup. Each visitor is expected to spend in the region of R2000 per day. Additionally, 15 000 members of the international media are expected to cover the event.
The “new look” Visitor Information Centre boasts a high-technology interactive wall. Designed by Formula-D Interactive, the wall is a cinema-scape of typical Cape Town scenes. The kinetic screen features icons which, when approached, burst into info-bubbles about the Mother City.
Re-cycled plastic chandeliers by local designers Magpie, recycled animal heads by Mixed Ideaz, beaded soccer boots by Custom Level Craft, and a retail centre form a fitting tribute to the diversity and colour of Cape Town. Cafe del Cabo (operated by Crush) offers healthy snacks and refreshments to visitors at the centre. Limited free Wi-Fi is available to visitors.
In line with Cape Town Tourism’s 2010 FIFA World Cup messaging Live It!, Love It! LOUDER!, Deputy Mayor Ian Nielsen also stated that the success of the World Cup for Cape Town will be determined by two major aspects – whether Cape Town establishments provide good service at fair and affordable prices and whether Cape Town citizens were friendly, helpful hosts assisting visitors to have a safe and memorable experience in the Mother City.
MEC Alan Winde added that positive progress was being made in forging co-ordinated participation from the various tourism organisations both at local and national level. He pointed out that tourism was the biggest economic driver in the Western Cape and that job creation was a direct benefit of the sector’s success.
For more information on Cape Town Tourism and their Visitor Information Centres please visit www.capetown.travel, call 021 487 6800 or visit the Cape Town Central Visitor Information Centre at The Pinnacle Building, Corner Burg Street & Castle Street, Cape Town.
For further information about Cape Town Tourism, please contact spokesperson for Cape Town Tourism
+ 27 21 487 6804
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