Press Releases


Media accreditation application for Cape Town International Challenge (April 8 and 10) is open.

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Cape Town offers best value for 2010 FIFA World Cup™ visitors

Cape Town is set to offer the best value for money during the 2010 FIFA World Cup™, according to the results of a month-long accommodation pricing survey carried out by Grant Thornton South Africa (March 26, 2010). On the back of much international criticism that South Africa is price-gouging during the 2010 FIFA World Cup™, Minister of Tourism Marthinus van Schalkwyk contracted a survey to establish a clear picture of accommodation prices across the country.


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Cape Town Tourism and WWF join hands for Earth Hour

Earth Hour, Saturday, March 27, 20h30 to 21h30

Cape Town Tourism, in partnership with WWF (World Wildlife Fund) and the FBI (Fun Ball Initiative), are hosting a glow-in-the-dark Beach Soccer Tournament at Muizenberg Beach from 14h00 on Saturday, March 27, as part of the FBI’s Beach Sport Spectacular, which runs till March 30, 2010.

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The Cape Tourism sector signs The Code Of Responsible Pricing For Cape Town

At midday on Tuesday, March 16, 2010, Cape Town’s major tourism role players presented a united front in the campaign against overpricing during the 2010 FIFA World Cup™, when they signed the Code of Responsible Pricing for Cape Town.

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World-class football expected during Cape Town International Challenge

The City of Cape Town, in partnership with the South African Football Association (SAFA) and the Provincial Government of the Western Cape, will host the first Cape Town International Challenge from April 8 to 10, 2010.

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Cape Argus Pick n Pay Cycle Tour a boon for city coffers

According to race organisers, the Cape Argus Pick n Pay Cycle Tour is set to contribute approximately R400-million to the Western Cape economy. Much of this spend will directly benefit tourism, with increased spending on air fares, accommodation, restaurants, shopping, entertainment and extended stays in the host city – Cape Town.

It is estimated that 35 000 cyclists will participate in the race this year, while 80 000 enthusiasts are expected to attend the Cape Argus Lifecycle Expo running at the Good Hope Centre from March 11 to 13, 2010. Of the 35 000 registered cyclists in this year’s race, an estimated 2 500 of these are from overseas, while 68% of expo visitors will be from out of town (national and international visitors).

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Record field for top Cape Event

A record field of close to 21 000 runners, including the men’s and women’s defending champions and more than 1 000 international runners, will line up in Newlands, Cape Town, on Easter Saturday, April 3, for the Old Mutual Two Oceans Marathon.

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Mass diski dance marks 100 days to kick-off

On March 2, 2010, as the country marked 100 days to the kick-off of the 2010 FIFA World Cup™, Cape Town Tourism organised a 650-strong group of Peninsula youths to perform the diski dance at the Cape Town Stadium.

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Growing Cape Town’s international profile

Cape Town Tourism has partnered with three international public relations agencies to proactively represent the Mother City abroad. The appointments aim to meet the demand for accurate information in the run-up to the 2010 FIFA World Cup™ and will assist in shaping and managing realistic perceptions of destination Cape Town and Cape Town as a Host City in key European source markets.


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Pricing code formed to address over-pricing perceptions around 2010 FIFA World Cup™

Cape Town’s tourism industry stakeholders are united in their efforts to combat damaging international perceptions of South Africa as “an expensive destination”, ahead of the 2010 FIFA World Cup™.

In a bid to translate commitment into action, Cape Town Tourism formulated a Code of Responsible Pricing for Cape Town.  The Code is endorsed and will be implemented by the City of Cape Town, the Western Cape Provincial Department of Economic Development and Tourism, Cape Town Routes Unlimited, FEDHASA (the Federated Hospitality Association of South Africa), SATSA (the South African Tourism Services Association), The Portfolio Collection, Fair Trade in Tourism South Africa, Backpackers South Africa and SAACI (the South African Association for the Conference Industry).

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