Press Releases

Live it! Love it! LOUDER! at the Cape Town Stadium Soccer Festival

Cape Town Tourism is urging all Capetonians to Live It! Love It! LOUDER! at the first in a series of Cape Town Stadium test events on January 23, 2010. Three days ahead of the big game all 20 000 tickets are sold-out and Cape Town Tourism is pleased to see the enthusiasm with which Capetonians have heeded the call to attend this inaugural event.

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Mayor Plato to brief media on first event at Green Point’s Cape Town Stadium

Cape Town’s Executive Mayor Alderman Dan Plato invites members of the media to attend a briefing on the eve of the first event to be held at the new Cape Town Stadium.

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Cape Town Tourism manages the perception of the Mother City abroad – 2010 and beyond

Cape Town Tourism has partnered with a number of public relations organisations to proactively represent the Mother City abroad. The appointments will accurately meet the current demand for information and will assist in managing realistic perceptions of destination Cape Town and Cape Town as a 2010 FIFA World Cup host city.

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Cape Town Stadium operator announces test event and two annual sport event initiatives

Cape Town, 18 December 2009 – Thousands of Capetonians and soccer fans will finally be able to experience the magnificence of the city’s R4,5 billion Cape Town Stadium as the first event of the inaugural programme is hosted by the City of Cape Town. 

The City of Cape Town, as part of it’s “readiness programme” for the 2010 FIFA Soccer World Cup, will host the first soccer match to be played at the stadium – and fitting to the occasion, the two top Premier Soccer League teams of Cape Town, Ajax Cape Town and Santos, will complete head on in what promises to be a spectacular performance.

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Cape Town Tourism offers membership to providers of temporary accommodation

The FIFA Final Draw has determined the fixtures for the 2010 FIFA World Cup and fans from across the world are rushing to book accommodation in the cities where their teams will be playing in June and July 2010. 

With many Cape Town residents wanting to convert their homes into temporary rental accommodation during the 2010 FIFA World Cup, two significant problem areas exist. On the one hand, visitors booking temporary accommodation have little assurance that the accommodation they pay for will live up to their expectations and deliver on the promises made. On the other hand, individuals wanting to rent out their homes may have difficulty marketing their accommodation offerings to potential 2010 FIFA World Cup visitors.

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Cape Town and the Western Cape gear up for the 2010 FIFA World Cup

A delegation from Cape Town and the Western Cape is currently representing the destination at Soccerex in Johannesburg. Some 4,000 delegates and 300 exhibitors from over 95 nations are attending this business convention for football worldwide.

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Pricing panic unfounded says Cape Town Tourism

“Rumours of exorbitant price hiking in Cape Town ahead of the 2010 FIFA World Cup™ have been founded on isolated incidents and sensationalism,” says Cape Town Tourism CEO, Mariette du Toit-Helmbold.

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Destination South Africa comes out tops for value for money and authenticity

The Country Brand Index (CBI) Report 2008 was officially released at The World Travel Market in London, yesterday. The report names South Africa among the Top Ten Brand Countries in both the Authenticity and Value for Money Brand categories; the latter being a new entry for South Africa.

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Cape Town sows the seeds for greener tourism pastures

Responsible or ‘green’ tourism as it is sometimes referred to, is making sense to more and more tourism businesses in Cape Town. A shift that was recently acknowledged by the Ethisphere Institute of New York, when they named Cape Town as one of ten cities in the world most likely to become centres of sustainability by 2020.

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Cape Town on a countdown to 2010

Cape Town’s 2010 FIFA World Cup preparations have been given the thumbs up by FIFA Chairman, Seb Blatter. Cape Town Mayor, Helen Zille, affirms that progress on the Greenpoint Stadium, South Africa’s most beautifully located stadium, is good. Concrete works are close to completion and outsourced components well underway in Germany and Poland. The next stage will see the roof and façade completed as well as the installation of the grass pitch and stadium seating, which will accommodate up to 68 000 people.

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