Press Releases

Capetonians share their love for home no matter where they are

Cape Town Tourism’s Facebook Fan Page has grown to nearly 44 000 fans merely three months after launching.  I Love Cape Town is now the largest Facebook group for a tourism body anywhere in Africa.

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Cape Town, a city for all seasons

Cape Town’s hospitality industry may have mixed reviews about Winter 2009, but Cape Town Tourism has enjoyed positive results on the pro-active campaign they conducted on behalf of their membership base.  In a joint marketing partnership with Cape Town Tourism, Thompson’s Travel reported year on year increase in travel bookings to Cape Town of 37%, from May to June and 59% for the month of July.

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The 2009 FIFA Confederations Cup visitors are coming back for more

The 2009 FIFA Confederations Cup was given the thumbs up by FIFA and now, the findings of a survey commissioned by Cape Town Tourism during the Confederations Cup reveal that The FIFA Confederation’s Cup visitors were happy with proceedings too. An overwhelming majority of the respondents (63%) stated that they are returning for the 2010 FIFA World Cup, making the results of this research an accurate pilot study for the tournament next year.

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Cape Town voted the world’s number two city by Travel+Leisure magazine readers

Travel+Leisure magazine this week announced the much anticipated results of their 14th annual World’s Best poll, where readers of their magazine rate the world’s best cities, islands, hotels, cruises and airlines.  This publication is regarded as one of the world’s leading travel lifestyle magazines with a monthly circulation of almost one million readers internationally.

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Cape Town Tourism makes some noise as the one year countdown to the 2010 FIFA World Cup begins

On Thursday, 11 June 2009, the FIFA World Cup will be exactly one year away. Cape Town Tourism is all set to get the ball rolling with a fun day of activities, including a symbolic football kick-off on Table Mountain at noon.

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Cape Town Tourism reveals its plans for 2010

Commenting on Cape Town Tourism’s role in the myriad activities linked to the 2010 FIFA World Cup event in Cape Town, Mariette Du-Toit Helmbold, CEO of Cape Town Tourism says with conviction, “The 2010 FIFA World Cup is an important catalyst for economic growth, but also for marketing our country and building civic pride. As Cape Town Tourism, we are focusing on in-destination activations to ensure that visitors to the World Cup have unforgettable experiences, leaving our country as brand ambassadors and inspiring others to visit. The country will attract many visitors from markets that would otherwise not have visited South Africa and this is an opportunity to expand our foreign and African markets. At the same time, the investment in tourism infrastructure, training and technology will create a solid foundation for sustained development beyond 2010.”

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Endless Cape Town – the luxurious and authentic tip of Africa

Cape Town is one of the world’s most naturally beautiful and authentic cities; a dramatic meeting place between the famous Table Mountain and the vast expanses of surrounding ocean at the Southern tip of Africa. Cape Town is truly iconic.

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Cape Town Tourism nominated as one of Top Ten at SA Blog Awards

Cape Town Tourism’s recently launched blog www.capetown.travel/blog has been selected as one of the ten finalists in no less than two categories at this year’s SA Blog Awards. Cape Town Tourism’s blog was chosen from over 4 000 entrants, for Best Group Blog (with more than one author) and Best Travel Blog, for the best travel-related content; a significant achievement for a blog that was only launched in December 2008.

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Cape Town’s value-for-money luxury offering keeps coming out tops

Cape Town is one of the world’s most naturally beautiful and authentic cities; a dramatic meeting place between the iconic Table Mountain and the vast expanses of surrounding ocean at the Southern tip of Africa.

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Cape Town Tourism embraces e-marketing with improved efficiency

A sophisticated e-marketing roll out is part of Cape Town Tourism’s increased service offering to both its members and the visitors who use Cape Town Tourism’s website and Visitor Information Centres prior to and during their trip.

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