Cape Town Tourism has partnered with three international public relations agencies to proactively represent the Mother City abroad. The appointments aim to meet the demand for accurate information in the run-up to the 2010 FIFA World Cup™ and will assist in shaping and managing realistic perceptions of destination Cape Town and Cape Town as a Host City in key European source markets.
Cape Town’s tourism industry stakeholders are united in their efforts to combat damaging international perceptions of South Africa as “an expensive destination”, ahead of the 2010 FIFA World Cup™.
In a bid to translate commitment into action, Cape Town Tourism formulated a Code of Responsible Pricing for Cape Town. The Code is endorsed and will be implemented by the City of Cape Town, the Western Cape Provincial Department of Economic Development and Tourism, Cape Town Routes Unlimited, FEDHASA (the Federated Hospitality Association of South Africa), SATSA (the South African Tourism Services Association), The Portfolio Collection, Fair Trade in Tourism South Africa, Backpackers South Africa and SAACI (the South African Association for the Conference Industry).Read more
Cape Town’s tourism industry stakeholders are unified in their efforts to combat damaging international perceptions of SA as “an expensive destination”, ahead of the 2010 FIFA World Cup™.Read more
The results of an independent accommodation survey conducted by capeinfo.com and endorsed by Cape Town Tourism, show that reports on overpricing by accommodation establishments are based on perception rather than reality. The survey was launched in January to establish accommodation booking and pricing trends for the 2010 FIFA World Cup™ and revealed that the majority of accommodation establishments are charging responsible rates for accommodation during the 2010 FIFA World Cup™.Read more
Following the success of the free city-to-stadium transport offered at the first test event in the Cape Town Stadium on 23 January, the City will be offering this service again for the second test event scheduled for this Saturday, but on a larger scale.Read more
Cape Town has received yet another accolade for best holiday destination – and this time it’s been voted for by South African’s themselves – in a Heat magazine reader survey, Cape Town was voted Best Holiday Destination Ever.Read more
Cape Town Tourism demonstrated its readiness to welcome the world in style with the opening of a newly revamped Visitor Information Centre (VIC) in Burg Street. The clean, contemporary look of this centre is a prototype for future upgrades to Cape Town Tourism’s network of eighteen Visitor Information Centres across the City and, according to Belinda Van Niekerk, acting CEO of Cape Town Tourism, sends a strong message. “We are open; open for business, open-minded, open to a new experience as one of the world’s greatest hosts”.Read more