Cape Town Tourism - Table Mountain

Press Releases

Mass diski dance marks 100 days to kick-off

On March 2, 2010, as the country marked 100 days to the kick-off of the 2010 FIFA World Cup™, Cape Town Tourism organised a 650-strong group of Peninsula youths to perform the diski dance at the Cape Town Stadium.

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Growing Cape Town’s international profile

Cape Town Tourism has partnered with three international public relations agencies to proactively represent the Mother City abroad. The appointments aim to meet the demand for accurate information in the run-up to the 2010 FIFA World Cup™ and will assist in shaping and managing realistic perceptions of destination Cape Town and Cape Town as a Host City in key European source markets.

 

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Pricing code formed to address over-pricing perceptions around 2010 FIFA World Cup™

Cape Town’s tourism industry stakeholders are united in their efforts to combat damaging international perceptions of South Africa as “an expensive destination”, ahead of the 2010 FIFA World Cup™.

In a bid to translate commitment into action, Cape Town Tourism formulated a Code of Responsible Pricing for Cape Town.  The Code is endorsed and will be implemented by the City of Cape Town, the Western Cape Provincial Department of Economic Development and Tourism, Cape Town Routes Unlimited, FEDHASA (the Federated Hospitality Association of South Africa), SATSA (the South African Tourism Services Association), The Portfolio Collection, Fair Trade in Tourism South Africa, Backpackers South Africa and SAACI (the South African Association for the Conference Industry).

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Pricing code to address over-pricing perceptions around 2010 FIFA World Cup™

Cape Town’s tourism industry stakeholders are unified in their efforts to combat damaging international perceptions of SA as “an expensive destination”, ahead of the 2010 FIFA World Cup™.

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Accommodation overpricing is a perception rather than a reality

The results of an independent accommodation survey conducted by capeinfo.com and endorsed by Cape Town Tourism, show that reports on overpricing by accommodation establishments are based on perception rather than reality.  The survey was launched in January to establish accommodation booking and pricing trends for the 2010 FIFA World Cup™ and revealed that the majority of accommodation establishments are charging responsible rates for accommodation during the 2010 FIFA World Cup™.

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Rugby Festival will also test World Cup transport system

Following the success of the free city-to-stadium transport offered at the first test event in the Cape Town Stadium on 23 January, the City will be offering this service again for the second test event scheduled for this Saturday, but on a larger scale.

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Heat readers vote Cape Town best holiday destination

Cape Town has received yet another accolade for best holiday destination – and this time it’s been voted for by South African’s themselves – in a Heat magazine reader survey, Cape Town was voted Best Holiday Destination Ever.

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A big year and a great new look for Cape Town Tourism

Cape Town Tourism demonstrated its readiness to welcome the world in style with the opening of a newly revamped Visitor Information Centre (VIC) in Burg Street.  The clean, contemporary look of this centre is a prototype for future upgrades to Cape Town Tourism’s network of eighteen Visitor Information Centres across the City and, according to Belinda Van Niekerk, acting CEO of Cape Town Tourism, sends a strong message. “We are open; open for business, open-minded, open to a new experience as one of the world’s greatest hosts”.

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Cape Derby features top Cape Town teams

The Mother City’s two Premier Soccer League sides, Santos and Ajax Cape Town, will compete in a friendly match at the inaugural Cape Town Stadium Soccer Festival to be held at the new venue on January 23.

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Football fans will get their first inside glimpse of Cape Town Stadium

Football fans will get their first inside glimpse of the brand-new R4.5-billion Cape Town Stadium when the mother city’s two Premier Soccer League sides, Santos and Ajax Cape Town, clash in the match to be played at the venue on January 23 during the inaugural event at the Cape Town Stadium Soccer Festival, in association with Virgin Active and MTN.

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