The FIFA World Cup™ gave South Africa centre stage in 2010. The event proved to be an enormously positive brand-building exercise for the country and, in particular, for picturesque host city Cape Town.Read more
Concerns about global warming and the destruction of the environment are driving responsible tourism initiatives, as a means to ensure that travel remains economically, socially and environmentally sustainable. As the first city to win the Virgin Holidays Responsible Tourism Award in the Best Destination category in 2009, Cape Town continues to promote responsible tourism to both locals and visitors.
Cape Town recently hosted the 2010 E-Tourism Africa Summit at the Cape Town International Convention Centre on October 25 and 26. Cape Town Tourism partnered with South Africa Tourism to sponsor the forward-looking event, and the local tourism industry is now abuzz with new ideas and talk of the opportunities that the social media landscape presents.
The Mother City is set to host the annual E-Tourism Africa Summit, taking place at the Cape Town International Convention Centre on October 25 and 26, 2010. The third E-Tourism Africa Summit to be hosted in South Africa, this two-day online tourism conference and travel technology exhibition is aimed at developing online tourism with a focus on e-marketing, travel distribution and sales, social networking and new media.
“Cities are the new brands,” says Cape Town Tourism CEO Mariëtte du Toit-Helmbold, quoting Cities: The Destination Identity, by The Communication Group, which asserts that cities are now being defined as the “prism through which countries are viewed”.Read more
2010 marked the second consecutive year that Cape Town has played host to the Loerie Awards, an annual competition in recognition of the best creative and design work produced in the brand communication industry in the region. The event was a resounding success and Capetonians joined in the revelry of agencies and award winners alike at parties in Camps Bay and Long Street, celebrating the collective body of creativity excellence.Read more
Following a Statistics South Africa report on visitor numbers during the 2010 FIFA World Cup™, Cape Town Tourism has joined forces with a United States travel communications agency to increase the city’s media presence in the United States.Read more