Cape Town is set to offer the best value for money during the 2010 FIFA World Cup™, according to the results of a month-long accommodation pricing survey carried out by Grant Thornton South Africa (March 26, 2010). On the back of much international criticism that South Africa is price-gouging during the 2010 FIFA World Cup™, Minister of Tourism Marthinus van Schalkwyk contracted a survey to establish a clear picture of accommodation prices across the country.
Earth Hour, Saturday, March 27, 20h30 to 21h30
Cape Town Tourism, in partnership with WWF (World Wildlife Fund) and the FBI (Fun Ball Initiative), are hosting a glow-in-the-dark Beach Soccer Tournament at Muizenberg Beach from 14h00 on Saturday, March 27, as part of the FBI’s Beach Sport Spectacular, which runs till March 30, 2010.Read more
At midday on Tuesday, March 16, 2010, Cape Town’s major tourism role players presented a united front in the campaign against overpricing during the 2010 FIFA World Cup™, when they signed the Code of Responsible Pricing for Cape Town.Read more
The City of Cape Town, in partnership with the South African Football Association (SAFA) and the Provincial Government of the Western Cape, will host the first Cape Town International Challenge from April 8 to 10, 2010.Read more
According to race organisers, the Cape Argus Pick n Pay Cycle Tour is set to contribute approximately R400-million to the Western Cape economy. Much of this spend will directly benefit tourism, with increased spending on air fares, accommodation, restaurants, shopping, entertainment and extended stays in the host city – Cape Town.
It is estimated that 35 000 cyclists will participate in the race this year, while 80 000 enthusiasts are expected to attend the Cape Argus Lifecycle Expo running at the Good Hope Centre from March 11 to 13, 2010. Of the 35 000 registered cyclists in this year’s race, an estimated 2 500 of these are from overseas, while 68% of expo visitors will be from out of town (national and international visitors).Read more
Cape Town Tourism has partnered with three international public relations agencies to proactively represent the Mother City abroad. The appointments aim to meet the demand for accurate information in the run-up to the 2010 FIFA World Cup™ and will assist in shaping and managing realistic perceptions of destination Cape Town and Cape Town as a Host City in key European source markets.
Cape Town’s tourism industry stakeholders are united in their efforts to combat damaging international perceptions of South Africa as “an expensive destination”, ahead of the 2010 FIFA World Cup™.
In a bid to translate commitment into action, Cape Town Tourism formulated a Code of Responsible Pricing for Cape Town. The Code is endorsed and will be implemented by the City of Cape Town, the Western Cape Provincial Department of Economic Development and Tourism, Cape Town Routes Unlimited, FEDHASA (the Federated Hospitality Association of South Africa), SATSA (the South African Tourism Services Association), The Portfolio Collection, Fair Trade in Tourism South Africa, Backpackers South Africa and SAACI (the South African Association for the Conference Industry).Read more