Cape Town Tourism - Table Mountain

Press Releases

Celebrate Tourism Month with Cape Town Tourism this September

Tourism organisations around the world have started gearing up for the celebration of World Tourism Day on 27 September 2010, with this year’s theme being Tourism and Biodiversity*.

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Cape Town Tourism converts soccer fans into Cape Town fans through social networking

Cape Town Tourism’s “I ♥ Cape Town” Facebook fan page is demonstrating the power of social networking, after hitting the 100 000-fan mark in just one year. The fan page has also proven itself an invaluable tool in converting online soccer fans into Cape Town fans during the 2010 FIFA World Cup™, as nearly half the fan page’s new followers signed on in the last three months; the page grew by 40 000 fans between May and July 2010. It was up by 28 000 fans during the month-long tournament period and a further 12 000 fans have signed up since the end of the FIFA World Cup™ in mid-July.

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Cape Town Tourism’s cool winter campaign

July 30, 2010

Cape Town Tourism has not rested on its laurels after the 2010 FIFA World Cup™. Spurred by the need to capitalise on positive international coverage while staying top of mind with national travellers, Cape Town Tourism has launched a winter campaign called “Cape Town is Cool”.

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Tourism Industry Positive about the Impact of the World Cup on Future Tourism Growth for Cape Town

Cape Town is taking a longer-term view regarding the impact of the 2010 FIFA World Cup™ on the city’s tourism prospects and is confident about future growth. This comes despite the fact that visitor numbers and bookings in Cape Town, though significantly higher than those for the same period in 2009, did not live up to short-term expectations for a mid-year “peak season”.

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Guest Relations Programme makes for great exposure

June was a very busy but successful month for the PR and communications team: We implemented a targeted plan for hosting international media who visited Cape Town as part of their World Cup coverage. The primary reason for our hosting was two-fold: To grow our media database and to let media experience our destination firsthand. This guest relations hosting was planned with both a proactive and reactive approach.

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“Camp I Am” school holiday programme finale

While the 2010 FIFA World Cup™ has provided endless sporting excitement over the last month, it has also afforded South African students a month-long holiday – yet at a time when most parents and caregivers are unable to take extended leave. In response, the South African Business Coalition on HIV/AIDS (SABCOHA) has organised and implemented a learning programme for children aged six to thirteen in five underresourced communities across the country. These programmes have provided learners with a safe, educational and fun-filled environment and access to activities focused on life skills and HIV/AIDS education. Since the start of the FIFA World Cup™ in June these programs have reached almost 1 500 children collectively.

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Basking in the glow of hosting a successful 2010 FIFA World Cup™, the Mother City’s global reputation was given a further boost at the World Travel Awards, held in Johannesburg last night, where Cape Town was named Africa’s Leading Destination. The title adds gravitas to the positive media and public perception the city has enjoyed both before and after the soccer event.

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A mid-way 2010 FIFA World Cup™ report from Cape Town Tourism

As the 2010 FIFA World Cup™ reaches its halfway mark, Cape Town Tourism evaluates the impact of the tournament on Cape Town thus far, with predictions on how the rest of the event might play out – and what this means for future tourism to the destination.

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Come to Cape Town - because you can with last minute specials

Cape Town is one of the world’s favourite destinations. Even in winter, there are plenty of blue-sky days, blissful natural scenery and top-notch food and drink establishments to ensure a full day of experiences.

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The planning, preparing, speculating and strategising is over and it’s finally here. Cape Town welcomes the world to the 2010 FIFA World Cup™!

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