Press Releases

My Cape Town Weekend in the Company’s Garden

As part of Cape Town Tourism’s My Cape Town Weekend programme, and in celebration of Iziko Heritage Week (September 20 – 26, 2010), Cape Town’s Company’s Garden will be offering a series of special events on the long weekend of September 24 – 26, 2010.

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Capture My Cape Town and Win

In celebration of My Cape Town www.capetown.travel/mycapetown and World Tourism Month this September, Cape Town Tourism has put out a call to all photographers and filmmakers to enter the photographic competition Capture My Cape Town. From MMS mavericks and doccie dramatists to pictorial pros and point-and-shoot enthusiasts, the Capture My Cape Town competition invites Capetonians of all skill levels to capture the Cape Town they live in and the Cape Town they may discover anew during My Cape Town month.

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My Cape Town Grows Biodiversity with a Schools Competition

The year 2010 has been earmarked by the United Nations as the International Year of Biodiversity*, with many countries around the world celebrating this theme throughout the month of September, and particularly on World Tourism Day (September 27th ) when the idea of tourism and biodiversity is examined.

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Be a Tourist in Your Own City during World Tourism Month

September is World Tourism Month and Cape Town Tourism, in partnership with Table Mountain Aerial Cableway and other top city attractions, is encouraging locals to experience their city as tourists through the ‘My Cape Town’ Campaign.

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Ballet with an African theme at Artscape Theatre this October

The Cape Town City Ballet (CTCB) will be presenting a spring double bill featuring Le Corsaire and African Landcapes at the Artscape Theatre from 21-29 October, 2010. Ticket prices range from R70 to R120. Book at Computicket and Dial-a Seat.

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Celebrate Tourism Month with Cape Town Tourism this September

Tourism organisations around the world have started gearing up for the celebration of World Tourism Day on 27 September 2010, with this year’s theme being Tourism and Biodiversity*.

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Cape Town Tourism converts soccer fans into Cape Town fans through social networking

Cape Town Tourism’s “I ♥ Cape Town” Facebook fan page is demonstrating the power of social networking, after hitting the 100 000-fan mark in just one year. The fan page has also proven itself an invaluable tool in converting online soccer fans into Cape Town fans during the 2010 FIFA World Cup™, as nearly half the fan page’s new followers signed on in the last three months; the page grew by 40 000 fans between May and July 2010. It was up by 28 000 fans during the month-long tournament period and a further 12 000 fans have signed up since the end of the FIFA World Cup™ in mid-July.

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Cape Town Tourism’s cool winter campaign

July 30, 2010

Cape Town Tourism has not rested on its laurels after the 2010 FIFA World Cup™. Spurred by the need to capitalise on positive international coverage while staying top of mind with national travellers, Cape Town Tourism has launched a winter campaign called “Cape Town is Cool”.

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Tourism Industry Positive about the Impact of the World Cup on Future Tourism Growth for Cape Town

Cape Town is taking a longer-term view regarding the impact of the 2010 FIFA World Cup™ on the city’s tourism prospects and is confident about future growth. This comes despite the fact that visitor numbers and bookings in Cape Town, though significantly higher than those for the same period in 2009, did not live up to short-term expectations for a mid-year “peak season”.

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Guest Relations Programme makes for great exposure

June was a very busy but successful month for the PR and communications team: We implemented a targeted plan for hosting international media who visited Cape Town as part of their World Cup coverage. The primary reason for our hosting was two-fold: To grow our media database and to let media experience our destination firsthand. This guest relations hosting was planned with both a proactive and reactive approach.

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