Press Releases

Tourism Industry Positive about the Impact of the World Cup on Future Tourism Growth for Cape Town

Cape Town is taking a longer-term view regarding the impact of the 2010 FIFA World Cup™ on the city’s tourism prospects and is confident about future growth. This comes despite the fact that visitor numbers and bookings in Cape Town, though significantly higher than those for the same period in 2009, did not live up to short-term expectations for a mid-year “peak season”.

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Guest Relations Programme makes for great exposure

June was a very busy but successful month for the PR and communications team: We implemented a targeted plan for hosting international media who visited Cape Town as part of their World Cup coverage. The primary reason for our hosting was two-fold: To grow our media database and to let media experience our destination firsthand. This guest relations hosting was planned with both a proactive and reactive approach.

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“Camp I Am” school holiday programme finale

While the 2010 FIFA World Cup™ has provided endless sporting excitement over the last month, it has also afforded South African students a month-long holiday – yet at a time when most parents and caregivers are unable to take extended leave. In response, the South African Business Coalition on HIV/AIDS (SABCOHA) has organised and implemented a learning programme for children aged six to thirteen in five underresourced communities across the country. These programmes have provided learners with a safe, educational and fun-filled environment and access to activities focused on life skills and HIV/AIDS education. Since the start of the FIFA World Cup™ in June these programs have reached almost 1 500 children collectively.

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Basking in the glow of hosting a successful 2010 FIFA World Cup™, the Mother City’s global reputation was given a further boost at the World Travel Awards, held in Johannesburg last night, where Cape Town was named Africa’s Leading Destination. The title adds gravitas to the positive media and public perception the city has enjoyed both before and after the soccer event.

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A mid-way 2010 FIFA World Cup™ report from Cape Town Tourism

As the 2010 FIFA World Cup™ reaches its halfway mark, Cape Town Tourism evaluates the impact of the tournament on Cape Town thus far, with predictions on how the rest of the event might play out – and what this means for future tourism to the destination.

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Come to Cape Town - because you can with last minute specials

Cape Town is one of the world’s favourite destinations. Even in winter, there are plenty of blue-sky days, blissful natural scenery and top-notch food and drink establishments to ensure a full day of experiences.

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The planning, preparing, speculating and strategising is over and it’s finally here. Cape Town welcomes the world to the 2010 FIFA World Cup™!

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MYCiTi bus loop to drop locals at work, study or party

The MYCiTi bus service around central Cape Town is set to transform transport in the inner city, as it takes Capetonians quickly and safely to the places where they work, study and party.

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Practise safe sex in the Mother City

“Responsible tourism is more than just a catch-word. There also has to be action. If we plan to take Cape Town forward as a leader in tourism, the tourism industry needs real initiatives, like the Responsible Tourism Initiative that we will be launching for the 2010 FIFA World Cup™.” This is according to Cape Town Tourism CEO, Mariette du Toit-Helmbold, speaking after the announcement of a safe sex project as part of Cape Town Tourism’s responsible tourism initiative. This HIV awareness initiative forms part of a wider national campaign that will be launched by the Minister of Health, Dr. Aaron Motsoaledi, next week.

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Media Preview: Cape Town welcomes the world

The City of Cape Town has arranged a spectacular street festival to welcome the world to the Mother City, on the eve of the FIFA 2010 World Cup™ kickoff.
The event on Thursday, June 10, will include a 2 000-strong carnival parade, switching on special soccer-themed lights in Adderley Street and a star-studded concert at Grand Parade, to signal Cape Town’s hospitality for the World Cup kick off on June 11.

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