Cape Town Tourism’s Annual General Meeting took place last night at the Cape Town International Convention Centre and saw the introduction of an inclusive global marketing campaign for the city. The campaign encapsulates the essence of every facet of what the City has to offer, from tourism to design, business and studies to the rich diversity of people and nature.Read more
Whilst we have achieved much over the past few years and laid a strong foundation for the marketing of Cape Town with accolades streaming in and Cape Town Tourism acknowledged as one of the leading tourism boards in Africa, the demographics and needs of our markets have changed, competition is tougher than ever before and the demand for Cape Town not enough to sustain or achieve the kind of growth and job creation needed.Read more
Saturday November 5 will see the Grand Daddy Hotel in Cape Town’s City Centre humming with budding travel bloggers as the one-day Getaway Travel Blog Conference gets under way.Read more
Cape Town has again earned top honours in the world of tourism by garnering the title of Best Destination in Africa at the World Travel Awards on Monday. It is the 12th time this accolade has been won by the city. Since 1998, Cape Town has picked up the award in all but two years (2004 and 2007), when it was pipped by Sharm el-Sheikh.Read more
The fourth annual E-Tourism Africa Summit, sponsored by South Africa Tourism and Cape Town Tourism, was a resounding success. About 300 people attended the summit at Cape Town International Convention Centre on September 15 and 16, where a significant online buzz was created, with more than 20 pages of tweets, and the summit becoming a trending topic for South Africa on Twitter.Read more
On Monday September 12, 2011, Minister of Tourism Marthinus van Schalkwyk launched the National Minimum Standard for Responsible Tourism, which highlights the role of sustainable tourism practices in creating better places for people to visit, work, invest in and live in.Read more
Now in its third year, the My Cape Town campaign is coordinated by Cape Town Tourism in partnership with major attractions like Table Mountain Cableway, the V&A Waterfront, Cape Point, City Sightseeing and various others. It encourages locals to experience their city as a tourist would, often through new eyes. Cape Town Tourism will give away
R355 000 worth of vouchers to Cape Town attractions through a series of competitions on local radio stations and in community newspapers.
Cape Town Tourism announced today that it has appointed Ogilvy as its advertising agency for the remainder of the organisation’s financial year.
In response to a Request for Proposals for the development and execution of a global marketing campaign for Cape Town; to help grow demand for the city in key global and domestic markets, ten agencies submitted credentials. From those three agencies were short-listed.Read more
Cape Town Tourism is set to co-host the fourth annual eTourism Africa Summit taking place at the Cape Town International Convention Centre on September 15 and 16, 2011.Read more