Saturday will mark one year on from the kick-off of the 2010 FIFA World Cup™ games. The international tourism industry has struggled hard to battle declines in turnover, as the effects of the global recession linger on. The global financial crisis and the subsequent consumer behavioural change has had a significant adverse effect on the tourism industry across the world; demand has diminished, visitor spends have steadied and costs have increased. The tail end of the financial crisis has hit South Africa and the tourism industry hard, perhaps initially diverted in the run-up to and during the World Cup.
The Loeries Creative Future Scholarship is helping students reach their ultimate dreams. The scholarship is aimed to give students from disadvantaged backgrounds an opportunity to enter the brand communication industry through tertiary education and includes fees, accommodation, living expenses, study materials, mentorship and guaranteed employment on completion of the programme.Read more
A recent tourism seminar held jointly by Cape Town Tourism and FEDHASA, highlighted some of the laws contained in the Consumer Protection Act that would have direct bearing on the hospitality industry.Read more
Despite concerns earlier this year that Kirstenbosch National Botanical Garden may not be exhibiting at this year’s Chelsea Flower Show (for the first time in decades) due to lack of sponsorship, the South African National Biodiversity Institute’s (SANBI’s) entry “Botanical Landscapes” today scooped its 31st gold medal at the prestigious show in London.Read more
Cape Town Tourism, Johannesburg Tourism and Durban Tourism met at Indaba this weekend to initiate a joint city marketing agreement between the three cities. Johannesburg, Cape Town and Durban are South Africa’s economic and tourism hubs and the joint marketing agreement will see them collaborate to maximise tourism development and marketing.
Cape Town Tourism has announced a partnership with collective buying site CityMob to allow Capetonians to purchase unique online winter specials in their city throughout the coming months. Part of the “Winters in Cape Town are Cool” campaign, the four-month initiative has been created to unlock uniquely Cape Town experiences at a reasonable cost.Read more
The world’s most popular customer-driven traveller advisory site, TripAdvisor, has given Cape Town a new reason to celebrate its tourism status by naming it the No.1 destination of the Top 25 Destinations in the World in their 2011
Travelers’ Choice Awards.
Cape Town Tourism has hailed the content of Minister of Tourism, Marthinus van Schalkwyk’s, tourism budget speech, which was released at a media briefing on 20th April 2011. Minister van Schalkwyk reported on three themes that the South African tourism industry would pursue over the next financial year; new growth, shared growth and green growth.Read more