The UK and USA, two of Cape Town’s top five tourism key source markets, have both been adversely affected by the global recession but, if targeted correctly, still hold significant potential to increase the number of foreign visitors to Cape Town.
A workshop hosted by Cape Town Tourism at the Strand Tower Hotel in the city centre, on March 15, saw representatives of the UK and USA markets offer their insights into how best to engage with these key tourism markets
Cape Town Tourism delegates recently returned from Berlin where they represented Cape Town at ITB, the biggest travel trade show and travel insights convention in the world. This year saw 10,644 exhibitors from 187 countries exhibiting their destinations and trade offers from March 7 to 11, 2012. The 46th annual ITB Berlin attracted more than 110,000 visitors during the five-day event.
Cape Town Tourism launched the new Cape Town Toolkit this morning at the ITB travel trade exhibition in Berlin. The new Cape Town Toolkit is the ultimate digital toolkit to showcase and sell Cape Town as a destination.Read more
Cape Town was recently named World Design Capital 2014, based on a bid that highlighted the power of design to reinvent, heal and transform a city, by creating systems, solutions and environments that positively impact the lives of the people in our city.Read more
In December 2011, Cape Town Tourism revealed that member surveys were showing increased optimism and better early results in the 2011/2012 summer tourism season. Following the release of results from its second member survey, it appears that predictions for a much-improved season were right on the money.
A benchmark affiliate report has been published by the United Nations World Tourism Organisation (UNWTO) in partnership with the International Gay and Lesbian Travel Association. The Global Report on LGBT (lesbian, gay, bisexual and transgender) Tourism was released in January 2012 and found that destinations offering a tolerant culture were reaping the benefits of increased travel and spend by gay travellers.Read more
February 21 marks the 21st occasion of World Tourist Guide Day, as established by the World Federation of Tourist Guide Associations.Read more
A dedicated iPad application for golf travel in South Africa – the first of its kind for the country – has been launched by Giltedge Golf & Sport, a division of luxury travel group Giltedge Travel.
Cape Town Tourism is set to attend the annual travel show, ITB Berlin from 7 to 11 March 2012 where they will launch a new digital trade tool, The Cape Town Toolkit, to the international trade market.Read more